jennifer on February 13th, 2012

Last week I did some­thing that hap­pens across cof­fee shops all across Amer­ica. I had a meet­ing at a Star­bucks. This isn’t ground­break­ing news or really worth dis­cussing except for what hap­pened for the 2+ hours I sat inside this par­tic­u­lar Starbucks.

Let me set the stage: It was 4pm on a cold win­ter after­noon. Seat­ing inside was at a pre­mium while out­door seat­ing was aban­doned for the warmer inte­rior. There was really noth­ing that would set this Star­bucks apart from any of the oth­ers around town. Sev­eral tables had folks hold­ing meet­ings while oth­ers were occu­pied by solo lap­top folks. Once our group found a cor­ner to occupy for our meet­ing, it was time to get a cup of coffee.…or so I thought. Turns out this par­tic­u­lar Star­bucks water heat­ing sys­tem was not work­ing. This means that there were no hot drinks to be had on this day. No reg­u­lar cof­fee, no lattes, no espresso drinks not even a hot tea could be had by patrons. The only drinks being offered were Frap­puc­ci­nos and iced drinks. This is what was avail­able on a cold day.

When it comes to cof­fee or lack thereof you would expect folks to be frus­trated, upset or even angry. You can prob­a­bly envi­sion folks grum­bling and com­plain­ing about a cof­fee shop that is unable to pro­vide it’s core prod­uct. So, what do you think the reac­tions are by the peo­ple com­ing in to order a hot drink on a cold day? Let me share with you the encoun­ters I overheard:

#1.

Barista: “Ma’am, all we have are Frappuccinos.”

Elderly Woman:  “Oh, I’ve never tried a Frap­puc­cino before. Let me give it a try.”

#2.

Barista: “Ma’am, we are out of non-fat milk. Are you ok with whole milk?”

Young Lady: “That’ll be fine.”

#3.

Barista: “Oh, I’m sorry sir. Turns out we are out of that fla­vor. Would you like to try some­thing else?”

Older Man: “No, not really.”

Barista: “Ok, would you like your money back?”

Man: “No, why don’t you keep it as a tip. You guys always work so hard.”

Barista: “Really? Thank you very much, sir.”

Are you as stunned as I am? I can tell you that in my time there, I did not hear a sin­gle com­plaint. I heard sur­prise, “You’re out of cof­fee?” and “Oh wow, must be tough for you guys right now” type com­ments. Not a sin­gle per­son raised their voice or stormed out in disgust.

In case you missed it in #2 & #3, this Star­bucks was out of cer­tain milk and fla­vors as well as no wifi and bath­rooms that needed toi­let paper refill­ing. Yet, every­one who came in took it all in stride. I was per­plexed by this until it occurred to me that the peo­ple who fre­quent this Star­bucks are reg­u­lars. They have prob­a­bly been com­ing here for some time, know the folks behind the counter and have had excel­lent cus­tomer ser­vice and been on the receiv­ing end of their expected qual­ity cof­fee drinks. Because of this patrons were under­stand­ing about some­thing going wrong. They were will­ing to over­look a cof­fee shop with no cof­fee. But only because this Star­bucks had built up a bank of trust with these cus­tomers. So that when every­thing went wrong, they could draw upon that trust to see them through their tem­po­rary cri­sis.  It was quite the epiphany and had me think­ing about how every busi­ness could learn from this story.

I did even­tu­ally get a hot cof­fee before leav­ing but only because another Star­bucks sent over two of their large carafes full of Pikes Peek drip cof­fee. Which was another learn­ing moment. Be there for your part­ners when they need it. You never know when the tables will turn and it will you in cri­sis mode.

So, on this day a Star­bucks with no cof­fee, no wifi that was run­ning out of ingre­di­ents taught me about build­ing a bank of trust with cus­tomers and the impor­tance of hav­ing part­ners to sup­port you in times of crisis.

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jennifer on January 26th, 2012

By now we all know that social should be a part of your over­all awareness/research/customer ser­vice plan. We also know that increas­ingly cus­tomers are dis­cov­er­ing your busi­ness through apps on their mobile devices. Local search has always been impor­tant and is enhanced when tied into Social and Mobile.

When you tie all the aspects of Social, Local and Mobile aka SoLoMo together you get the tri­fecta of vis­i­bil­ity, dis­cov­er­abil­ity and engagement.

For your enter­tain­ment, here is the theme song for SoLoMo:

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jennifer on January 5th, 2012

Image by Rachael Towne

Image by Rachael Towne
The Mayans said the world was going to end in 2012. What did they know? I don’t know and I really don’t care. Call me the Ebenezer Scrooge of the New Year. Except instead of “Bah-humbug!” I say, “Meh”.  As in, who knows if that ancient civ­i­liza­tion was right? Who knows if it will hap­pen at all? What can we do about it?

I have an answer for that: Absolutely nothing.

There isn’t a thing we can do if the world is going to stop for human­ity. If a dinosaur killing mete­orite comes plum­met­ing to our planet or if Aliens decide to go postal on us or if Mother Nature decides it has had enough and we suf­fer through another dark age. The fact is there just isn’t a thing we can do about it. So why worry?

Go about your busi­ness. Pur­sue the work that makes your heart sing. Let the peo­ple you care about know it.  Take the time to look up and see the beauty around you. Appre­ci­ate the won­der that is life. Smell those roses and all that jazz. In other words, live your life like you do every year but maybe with a lit­tle more kindness.

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Photo by BrightRoom

My viewpoint on the 22 mile Bike Tour portion of the Rock ‘n’ Roll San Antonio Marathon & ½ Marathon. Our group was the first out of the gate at 6:45am. The weather was foggy but still cool. I am relatively new to biking and had never done a bike tour before. The energy and support along the route was fantastic. I've run three 1/2 Marathons before (2 being RnR-Pheonix 2004 & SA in 2008). My perspective of the event was that there was a lot of support along the route. Many Medical tents/staff, drink stations, emergency personnel and of course folks cheering us on.

I was saddened to hear about the death of Jorge Fernandez. Aside from that tragedy, I have also read some of the complaints from folks on the RnR Facebook page and inside this Express-News article. One of the things that comes to mind is that perhaps a staggered volunteer and supply schedule should be considered for next year's event. That way folks who are in the last portion of the event can still receive the same kind of attention as the folks who are in the first half of finishers.

I am by no means a fast runner or biker. I'm more of a slow and steady gal. However, I have always found support at the RnR events to be outstanding. It is my hope that we can all learn from this experience to make an even better event next year.

Congratulations to everyone who got up early to personally challenge themselves on a warm Sunday in November. Pat yourselves on the back for running/walking/biking to raise money for a worthy cause.

Special thanks to Richard Oliver for allowing me to be a part of the San Antonio Express-News article.

UPDATE: Here are my notes to the organizers of the event from their survey request of my Bike Tour experience.

"Kudos:
Really enjoyed my first ever Bike Tour. Your event has moti­vated me to par­tic­i­pate in other bike tours.
•Fan­tas­tic sup­port by vol­un­teers and emer­gency crews Thanks.
•Really liked being able to Bike Valet. What an awe­some expe­ri­ence with the folks from Bike World. Smil­ing and jok­ing around with us at both drop off and pick up. 2 Thumbs up on Bike Valet service.

Cri­tiques:
•More announcer men­tions of Bike Tour (we felt like the prover­bial “red-headed step-children” to the Full & 1/2 Marathon.
•Have all bands on stage for event. It was a bit dis­ap­point­ing to ride by stages that were empty.
* Have a bit of a longer exit area at the fin­ish line. As soon as we crossed the fin­ish there was a lady yelling at us to ” SLOW DOWN AND GET OFF YOUR BIKES!” <- A big buzz kill to the eupho­ria you are feel­ing for com­plet­ing the 22 mile course. A longer exit area would allow us time to slow down with­out hav­ing some­one yelling at us.
• More pho­tog­ra­phers at the fin­ish. There was only 1 shot of me dur­ing the race and none of me cross­ing the fin­ish line. I hammed it up by rais­ing both my arms up as my sign of accom­plish­ment. Imag­ine my dis­ap­point­ment when the pho­tog­ra­pher who was tak­ing the fin­ish pics didn’t cap­ture that moment.

On a side note, I did hear from lots of folks where were in “last to fin­ish” groups of both bik­ers and run­ners who did not receive the same level of sup­port as the folks that fin­ished in the first half. Here is a sug­ges­tion: Why not stag­ger your vol­un­teers and sup­plies? That way every­one gets the full expe­ri­ence from start to finish?

Over­all I am thrilled with my Bike Tour expe­ri­ence. I’ve run 2 of your 1/2 Marathon’s before (Pheonix 04 and SA in 08) and have been very happy with the RnR experience.”

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jennifer on November 1st, 2011
National Podcast Post month Logo

NaPodPoMo

Today marks the begin­ning of the audio marathon I call NaPod­PoMo or National Pod­cast Post Month. Over the course of the next 30 days pod­cast­ers from around the globe will be pod­cast­ing daily with the goal of hav­ing 30 pod­casts com­pleted by Novem­ber 30th.

This is the 5th year we have done NaPod­PoMo. I use this monthly long audio record­ing frenzy as an oppor­tu­nity to try new things. From plat­forms to tools to style to shows I call it my exper­i­men­ta­tion time. Some exper­i­ments work out beau­ti­fully and con­tinue on such as Tech in Twenty from year 2 while oth­ers go the way of the dodo like my effort in year 3. Regard­less of the suc­cess rate of my exper­i­ments the one thing that holds true is that I learn some­thing new each time.

For many folks who have been curi­ous about pod­cast­ing this is a great oppor­tu­nity to learn. With a pod­cast due each and every­day the learn­ing curve is fast. No time to freak out about a less than stel­lar per­for­mance. Chalk it up to expe­ri­ence and put your game face on for the next day’s show. One thing that is always true is that your 30th pod­cast will be markedly improved from your day 1 podcast.

For vet­eran pod­cast­ers, NaPod­Pomo is the oppor­tu­nity to recap­ture the love of the audio medium. There is no doubt that folks who started pod­cast­ing in the early days 2004–2006 love audio. Record­ing a pod­cast has never been eas­ier with all the mobile apps and online ser­vices at our fin­ger­tips. Dis­cov­er­ing new tools to do record­ing, edit­ing and post­ing is excit­ing and fun.

What­ever the rea­son you are join­ing us for this year’s NaPod­PoMo chal­lenge, I wel­come you into the fold. My advice is to for­give your­self quickly and enjoy the journey.

Cheers!

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When I ran over a giant bolt in the road on a hot 103°F Sum­mer after­noon I had no idea I was about to learn that cus­tomer ser­vice is alive and well. We all moan and grown that cus­tomer ser­vice is a thing of the past. I just had an expe­ri­ence that caused me to rethink my own pessimism.

Dri­ving on a hot sum­mer day I noticed a large bolt in the road. I made attempts to avoid it how­ever, it was all in vain as I pull over with a flat tire. Luck­ily I was able to park in a strip cen­ter with large shady oak trees. Being a long time sub­scriber of AT&T Road Side Assis­tance I imme­di­ately called them. For $2.99/month I am able to call upon them up to 4x a year for tow­ing up to 10 miles. I sched­uled a pick up with a tow to Dis­count Tires. The tires were cov­ered under road haz­ard war­ranty which meant other than time, there wouldn’t be any out of pocket expenses on my part.

I surfed the web at the strip cen­ter Star­bucks while enjoy­ing a Mocha Frap­pu­cino. A nice way to spend the 40 minute-1 hour antic­i­pated wait. Imag­ine my sur­prise when the tow truck arrived in less than 30 min­utes. He was a nice fel­low who was a foot­ball fan which meant a fun and  lively discussion-filled drive to Dis­count Tires.

Bottled Water from Discount Tire

Dis­count Tire Bot­tled Water

Once at Dis­count Tires, I was met by a friendly staff mem­ber who was so nice he made me feel like I was part of their fam­ily. Sit­ting in the wait­ing room allowed me to see that they treated every­one in the same man­ner. I have spent time in wait­ing rooms before but have never enjoyed it so much. I was able to see that the jovial staff take care of both enter­ing cus­tomers and answer phone calls. They smiled, were nice and pro­fes­sional. When they came around and offered us all bot­tled water for being so patient while we waited for our cars, I had to shake my head in amaze­ment. Who were these peo­ple?  Why wasn’t every other busi­ness study­ing this com­pany and using it as a cus­tomer ser­vice model?

I left there with an appre­ci­a­tion for what a dif­fer­ence fan­tas­tic cus­tomer ser­vice can do. A giant bolt in my tire could have ruined my day. Instead I was actu­ally glad it hap­pened. This expe­ri­ence restored my faith in cus­tomer ser­vice. Some­thing I thought was long gone in the mod­ern age.

Shout out to AT&T Road­side Assis­tance, the fast tow­ing com­pany (wish I could remem­ber your name) and Dis­count Tires at 2707 NW Loop 410  San Anto­nio, TX 78230 (210) 341‑7752. Your excel­lent ser­vice made a believer in me. Thank you.

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jennifer on July 22nd, 2011

It's only been out for a few weeks, but already Google+ has taken the tech and social media community by storm. Bold statements like, "I Have Moved" and "I'm Leaving Facebook" have been touted from many an early adopter geek. I'll admit my foray into the Google+ or G+ as we now refer to it has been very exciting. It is a clean and simple network. Yet in that simplicity is something quite refreshing and complex.

The abil­ity to fur­ther define who is in your net­work via Cir­cles is the first piece that grabs your atten­tion. Most social net­works cat­e­go­rize the peo­ple you are con­nected to as friends. Some of them allow you cre­ate lists and groups for some sep­a­ra­tion but it has been clunky and cum­ber­some to nav­i­gate in net­works like Face­book. One cool fea­ture is the abil­ity to put your con­nec­tions in mul­ti­ple cir­cles. For exam­ple my hus­band and sis­ter are in a fam­ily cir­cle but they are also in a friend cir­cle. Mak­ing it easy to share things that are fam­ily spe­cific with them only and also share more gen­eral posts that are for friends.

G+ comes with a 10 per­son video chat fea­ture called Hang Out built right into the web inter­face. Noth­ing to down­load or pay for. You can cre­ate pub­lic hang outs or have a pri­vate hang out for fam­ily, friends or dare I even say it, clients. Fea­tures like this are not new, but are typ­i­cally found in higher end paid pre­mium prod­ucts. In Google+ it is free. One thing I found even more excit­ing was that the per­son speak­ing is high­lighted within the group video chat. It is really quite the nice touch.

The mobile app (which was just released on the iPhone this week) has an addi­tional fea­ture which is sure to make your next event a richer expe­ri­ence. Hud­dle is group text-like mes­sag­ing very sim­i­lar to the way GroupMe works. I have used GroupMe with much suc­cess at events like SXSW. It makes com­mu­ni­ca­tion between your friends who may be dis­persed over many pan­els and build­ings a sim­ple group con­ver­sa­tion expe­ri­ence. We were able to meet dur­ing breaks and lunch using GroupMe. Hud­dle works much in the same man­ner except with­out hav­ing to worry about text charges which unless you have an unlim­ited plan (like me) could be a problem.

At this stage of the Google+ project lim­ited field test, there are only per­sonal pro­files avail­able which leaves busi­ness on the out­side look­ing in. There were sev­eral busi­nesses who took the leap into G+ set­ting up their com­pa­nies using the per­sonal pro­file accounts. Google has stated there is a cor­po­rate pro­file ver­sion in the works with an antic­i­pated release later this year. They have begun sus­pend­ing accounts that were cre­ated for busi­ness with a promise to launch the cor­po­rate ver­sion soon. In a rec­net TechCrunch inter­view, Google con­tin­ues to say they are in a lim­ited release with access to Google+ being by exist­ing mem­ber invite only. Although with a 10 Mil­lion+ exist­ing user base within just a few weeks into it’s lim­ited release, they said they were sur­prised at how suc­cess­ful the net­work has been achiev­ing a faster than expected audience.

Google+ is not open to the gen­eral pub­lic at this time, but if the early adopters rav­ing reviews are any indi­ca­tion, this looks it could be the next big social net­work. What does this mean for giant behe­moth Face­book? I wouldn’t sing a swan song for Mark Zucker­berg and his crew just yet.  With close to 700 mil­lion folks on Face­book, Google’s 10 mil­lion is a long way from tak­ing down the giant in the social net­work­ing world. Given that there is cur­rently not a way for busi­ness and enter­prise to par­tic­i­pate in the space and being closed to the pub­lic leaves Google+ still the social play­ground of the early adopter geeks.

I for one am glad to be part of the “kick the tires” Google+ crowd. It is rem­i­nis­cent of the early days of social media ‘ala 2007 Twit­ter. Speak­ing of Twit­ter, how does the ‘lit­tle net­work that could’ fare against the fickle shiny object crowd? Twit­ter is fac­ing some inter­nal chal­lenges as they expand and grow. There have been more than one Google+ user state that their use of Twit­ter has dimin­ished con­sid­er­able with their increased use of Google+. Twit­ter does offer some­thing no other net­work does, Chats. With over 400 Twit­ter chats listed, there is no short­age of folks who engage on twit­ter en masse. Per­son­ally, I am a big fan of the 140 char­ac­ter net­work and hope that it con­tin­ues to be a relavent space for mean­ing­ful connections.

Are you using Google+? If so, share your thoughts and reac­tions to the newest net­work to take the social com­mu­nity by storm.

 

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jennifer on May 4th, 2011

Being a space that is not limited to 4 walls, city limits, state or country boundaries makes for lots of fun and interesting opportunities. From speaking engagements, to local trade shows to incredible travel opportunities where I have the added bonus of meeting people far and wide.

Media Fuse's Social Media Powered Business Trip sponsored by Rhea Perry's Educating For Success Conference

Recently I have traveled on a Social Media Powered Business Trip to showcase the power of a smartphone to do every single bit of business and multimedia while on the go. My travels took me from my home base in San Antonio, TX to Destin, FL where I was a speaker at the Educating For Success Home Business Conference. This coincided with the launch of a new company that my partner, Jackie Adame and I launched called Media Fuse. It is a company focused on Modern Marketing Practices, Mobile Tools and Social Media. Here is a sneak peek of what happened during the trip: I was able to visit with the online and social media team behind the highly successful Beaumont Convention and Visitors Bureau campaigns.  I also met with prolific foodie video blogger Daniel Delaney of What's This Food at a neigh­bor­hood cof­fee shop in New Orleans. An inter­view with Tom Mar­tin and Kami Huyse on my return trip helped to com­plete the adven­ture. A full syn­op­sis of the trip which allowed me to inter­view folks I had never met before who were doing some amaz­ing things in the social space can be found on Media Fuse. If you’ve been won­der­ing how hard it is to use mobile tools for your busi­ness, let me give you a hint: It wasn’t.

 

Social Media Lounge at the San Anto­nio Man­u­fac­tur­ing Asso­ci­a­tion Trade Show. Photo cour­tesy of Larry Lentz aka @CRMLarry

For the last cou­ple of years I have suc­cess­fully hosted “Social Media Lounges” at trade shows. The main goal being to show busi­ness folks just how easy it is to use the social and mobile tools for their busi­ness. From live video stream inter­views to audio inter­views via a smart­phone. The tools are sim­ple but extremely effec­tive. Inter­views for my most recent shows at Innotech San Anto­nio and the San Anto­nio Man­u­fac­turer Association’s Trade Show can be found here and here.

There are some more excit­ing projects  in the works which I will be shar­ing with you soon. Things that are in the early stages but excit­ing none the less. If you have some fun things you are doing in the social space let me hear from you. I enjoy hear­ing suc­cess sto­ries and the unique ways folks are using all the tools at our fingertips.

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jennifer on April 4th, 2011

One of the cool things about being so active in this space are the oppor­tu­ni­ties that come my way. In a recent inter­view with George and Paula Roberts about Fit­ness and Social Media, the idea for a Fit­ness Tweetup was born. We all know that spend­ing an inor­di­nate amount of time on seden­tary tasks leads to a phe­nom­e­non called “Blog­ger Butt”. Sheila Scar­bor­ough coined this term a few years back when she began to notice that as her online per­sona was becom­ing more widely known her behind fol­lowed suit. She is not alone in the obser­va­tion. Many of us who spend most of our lives online have noticed our own “widen­ing and expand­ing” presence.

There have been all kinds of twee­t­ups around var­i­ous top­ics: Net­work­ing, Drink­ing, Cup­cakes, Movies, Enter­tain­ment, Com­edy, Sneak Peeks, etc… How­ever, I had never heard or seen a Fit­ness Tweetup. I RSVP’d for my first ever Fit­ness Tweetup with a lit­tle bit of trep­i­da­tion. I’ve done a few 1/2 Marathon’s (13.1 miles) and can run on a tread­mill for any­where from 2–5 miles, but I am not in what I would con­sider “fight­ing shape”. Would I show up to a room of hard bod­ies? Would the instruc­tors take a look at me and go into drill sergeant mode? I imag­ined Gunny yelling in my face demand­ing, “Drop and give me 20!” and any other num­ber of sce­nar­ios in which I was likely to fail.

I was pleas­antly sur­prised to dis­cover that although the 30 minute work­out at the Fit­ness Tweetup was chal­leng­ing, it was some­thing a new­bie like myself could do. By no means was I grace­ful, but by the end of 30 min­utes I was sweaty and felt a sense of accom­plish­ment. The work­out was com­prised of sim­ple but effec­tive moves and changed up so much and so often that before I had time to real­ize it, we were done. For me the hard­est part of the entire work­out was the Yoga Warmup.

Over the next cou­ple of days I pon­dered the effec­tive­ness of a Fit­ness Tweetup. Could this be some­thing the geek and social media com­mu­nity could ben­e­fit from? The answer for me was a resound­ing, “Yes!” Even my hus­band who does weekly bike rides of 17–20 miles with the Otra Vez Bik­ing and Adven­ture Club felt the sore­ness over the next cou­ple of days. It really gave me food for thought when some­one who I con­sider phys­i­cally fit says, “Man, that was a workout”.

I admire this new and inno­v­a­tive approach to fit­ness and the online social com­mu­nity which George and Paula Roberts have embarked on.  I encour­age folks to join them for their next Fit­ness Tweetup. It’s the kind of event we can all ben­e­fit from both phys­i­cally and men­tally which has a long-tail impact for the years to come.

Here is an inter­view I did with George, Paula and John post workout:

 

 

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jennifer on April 1st, 2011

Most of you know that first and for­most I am a pod­caster. I love the audio medium. Back in the day (2005) I used a com­puter, mixer, mic and var­i­ous soft­ware to share my mes­sage on the web. Fast for­ward a few years and now I am doing almost the same thing with an app on my iPhone. Record­ing a pod­cast or inter­view is as easy as push­ing a but­ton on my phone and so is post­ing. I can upload a photo, show notes and cross post to Twit­ter and Face­book. Talk about mak­ing things easier.

Granted, I am giv­ing up edit­ing, intro and outro music and all man­ner of pos­si­bil­i­ties when I forego post pro­duc­tion. How­ever, the ease of hav­ing my show audio up quickly and eas­ily has made me a believer. For folks who are still sit­ting on the side­line when it comes to pod­cast­ing, I chal­lenge you to give Cinch a try. You’ll become a fan of audio with a few taps on your screen.

Here are some of audio posts I did while I was at South by South­west #SXSW last month. None of these audio posts were planned. They were all serendip­i­tous. I was able to take advan­tage of the oppor­tu­ni­ties as they pre­sented them­selves. Imag­ine being able to do some­thing like this at events or with your clients? The pos­si­bil­i­ties are endless.

 

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