Author Archives: jennifer

Wandering around cyberspace and enjoying the adventure!

Interview On Going To SXSW Badgeless

SXSW Badgeless logo courtesy of Plancast

Several of us who made the trek from San Antonio to Austin, TX for the Interactive portion of South by Southwest (SXSW) were interviewed by San Antonio Express-News reporter, Valentino Lucio about attending without an official badge. In the past 5 years, I have been badged and badgeless at SXSW. While it is true, there are certain things you can only get with a badge like access to panels, the trade show and the Bloggers Lounge. I do advise folks who have never gone to give the badged experience a try. However, do not let being badgeless stop you from participating in the festivities and reaping the rewards of such a large scale event.

SXSW Interactive has become such a big event (15K last year and 20K this year) that there is no shortage of side aka badgeless events happening. You will run into a lot of the same folks who are attending badge-only events. I have to say that in my experience having or not having a badge has not limited me one bit. I have been able to meet face-to-face with my online community and discover new friendships that will continue further online.

Just like in most things, you will get what you are looking for out of SXSW. If you want to “party like it’s 1999”, there are plenty of events to make you feel like you belong to a fraternity. If you want to make connections with new folks or simply reconnect with old friends you can do both at the same time. If you want to learn about all of the cutting edge apps and discover the next Twitter, there are plenty of folks who invite you to “download their app for free”.  Are you looking for schwag? Then you’ll leave with enough t-shirts to last all year.  There is no end to opportunities to learn, discover and have fun.

I would like to make one thing clear, I am not a SXSW-hater. I want SXSW to continue to be successful for many reasons. One of the main reasons is the fact that this is a global event that is right in our backyard. For the most part you have to travel far and wide to attend events like BlogWorld, SOBCon, CES and Le Web in order to have this kind of access to the social and tech community. I’ve met folks from all over the globe who make the annual trek to Austin for SXSW. While it does appear to be experiencing growing pains over the last couple of years, I do wish the organizers much continued success.

Links for the Badgeless: Facebook SXSW Badgeless | Plancast SXSW Badgeless | Twitter SXSW Badgeless

A copy of the article from the San Antonio Express-News is listed below as well as a link back to the original post:

San Antonians go badgeless at SXSW Interactive

Event offers much for techies without $700 registration.
By Valentino Lucio / Vlucio@express-news.net
Published 09:24 p.m., Sunday, March 13, 2011

At South by Southwest Interactive, having an event badge is a right of passage. But for some, it’s just an unnecessary accessory that is costly.

The tech world descends on Austin for five days during the interactive portion of the festival, which started Friday. And for some San Antonians, the trek up Interstate 35 is worth the trip, but the more than $700 needed to register is steep. Still, they don’t let that stop them. Many are able to party-hop, network and grab loads of free handouts without having to put a dent into their wallets.

Jennifer Navarrete, the chapter founder of the San Antonio Social Media Club, has attended the festival five times, sometimes with a pass and other times without. This year, Navarrete and her husband decided to forego the pricey badge. They were still able to meet people and attend events they had planned for.

“Whatever we wanted to get into we went to,” she said. “I ran into everyone I wanted to see, and the parties weren’t hard to get into. Some of it is serendipity, but I connected with people I only get to see a few times a year.”

As a whole, SXSW draws about 200,000 registrants and panelists to the nine-day event. It’s hard to say how many people attend the event without a badge, but several companion events have emerged around the major ones, said Navarrete, who went to various parties and attended panels at the Capitol and at the Social Media Club house near the Austin Convention Center.

“If you don’t have the budget, you can still get a lot of value without a badge,” she added. “Personally, I don’t see any value.”

For the past five years, San Antonio native Veronica Morales has attended the tech portion of SXSW and has never purchased a badge. The social media specialist, who is starting her own company called The Social Being, said there’s a lot of planning involved before she makes the trip to the festival.

“I do my homework,” she said. “It has a lot to do with your research beforehand. If you just show up, you won’t get a lot out of the visit.”

She utilizes sites such as Foursquare and Plancast to meet people and to find out what events are popular. Plus, she added, those that stay up with social media can direct people to free giveaways and contests.

“I have two shopping bags full of things,” she said.

First timer Lisa Baehr said the cost was the main reason she didn’t get a badge. The tech enthusiast wanted to be a part of the event to learn about new, emerging ideas. But, she added that because she didn’t have a badge she didn’t feel like she got to experience enough.

“I need to get a taste of it,” she said about the festival. “It’s an energizing event with a lot of new ideas. I’m considering getting a badge next year because I think I’ll get more out of my visit.”

With a lanyard around his neck, Choco Valdez just fits in with the crowd of badge holders. The architecture student takes full advantage of all the free food and drinks that sponsors provide throughout the event. This year was the second year Valdez has attended the interactive portion without a badge. The planning process for him started about five months ago and even included him creating business cards that he could use to enter contests. So far, he won a pair of concert tickets, he said.

He doesn’t spend money on a hotel because he stays with family. And last year, the Northwest Vista College student said he took $100 with him to the festival and that he made it home spending about $40. This time around his goal is to cut his spending in half.

“I’m definitely getting my money’s worth,” he said.

Read more: http://www.mysanantonio.com/business/article/San-Antonians-go-badgeless-at-SXSW-Interactive-1114994.php#ixzz1GiNBFaGC

What’s New? Camps, Conference and Speaking

Want to know what is going on in Jen’s World? Let start with MobiCamp San Antonio on Saturday, February 26, 2011.

You may be wondering exactly what MobiCamp San Antonio is all about. Well here in a nutshell is an explanation:

“MobiCamp San Antonio is an UnConference being held to focus conversation around the use of mobile technology from smartphones to tablet devices to apps and beyond as it relates to business, nonprofits and our daily lives. It’s an “UnConference”, meaning that it’s a conference organized in an ad-hoc manner for everyone to attend and participate in.

The mantra of every camp is “Learn, Share, Grow” We hope that folks will come ready to do all three.

There are no keynote speakers or rigidly defined schedules. Anyone with something to contribute or with the desire to learn is welcome and invited to join. Want to learn more about the business use of smartphones, mobile apps, fund-raising on the go, live video and audio streaming and how it can happen all from your mobile devices? Always wanted to know more about the staying connected and productive while on the go? Then MobiCamp San Antonio is the place to be. We are planning for a crowd of the most plugged-in, most active mobile, business, education, social media and connected folks from all around Texas.”

 

On March 3rd my company, Brewing Media,  will host another Social Media Lounge at Innotech San Antonio which is being held at the Norris Conference Center. Swing on by to learn how social media can be a part of your communication strategy and marketing campaigns. There will be a live streaming video interviews and audio podcasts being recorded throughout the day long event. By using these tools on the trade show floor we show folks just how easy it is to implement these tools into their existing campaigns.

I am also hosting a session in the afternoon titled, “Social Media Mobile Strategies: There’s An App For That” If you’re curious to learn how your phone could be your business partner then you might want to consider attending my session. Here is a brief description of what you can expect,

“The business world is in a fast paced transition. It has never been easier to stay productive and connected. Mobile tools and apps are leading the way.

The word mobile has gone beyond the word phone. In today’s world mobile = customers on the move. It means, staying productive regardless of location. It means business doesn’t stop just because you stepped out of the office.

The new generation of smartphones like iPhones, Androids, Windows 7 coupled with the explosion of tablet devices like iPad, Galaxy, Streak have changed the way business gets done.

Smart business uses all of the available smartphone apps, online and social tools at their disposal to get things done. Need to submit purchase orders? Process payments? Share contact information? There’s an app for that.

Learn the innovative ways that business, nonprofits and groups are using these tools to run their organizations. Specific social media strategies and productivity apps will be revealed.

Discover the true power of these tools to make business happen on the go.”


On March 9th I will be headed to Austin, TX for RISE Austin. RISE is a weeklong city-wide event focused on entrepreneurship.

“What is special about RISE? Unlike traditional conferences, RISE is about entrepreneurship FOR the people. Because our sessions are free, RISE attracts incredibly diverse participants, reflecting all ages, stages and industries.

The RISE conference is hands-on and creative, just like our participants. Anyone can organize and host a RISE session on the topic of his/her choice. Sessions are limited to 25 to promote a highly collaborative experience. Join us for RISE 2011: March 7-11, 2011.”

This is my 3rd year to present a session at RISE. It is such an amazing and unique event that I would love to see replicated in cities around the globe. You can find me presenting “Business On The Go: Smartphones, iPads and Apps, OH MY!” at the Bob Bullock Museum on Wednesday, March 9th from 12:00-1:30pm.

“Modern business is done on the go. We take our smartphones with us everywhere. Apps are the latest tools that have helped turn our phones into a powerhouse business tool. With the introduction of the iPad and other tablet devices, business have never been more mobile. In this session we will discover the ways that smart business, nonprofits and groups are using these tools to run their organizations. We will discuss specific productivity and social media apps, dissect a “Day In The Life” case study and have a hands-on session. Get ready to roll your sleeves up to experience the power of these tools to make business happen on the go. From mobile platforms to apps to audio and video streaming to Facebook and FourSquare check ins, the ability to be productive while staying connected has never been easier.”

There are lots of fun places you can fine me at but the easiest way to keep up is to connect with me online. Twitter and Facebook are the two main locations where my conversations tend to happen. Feel free to join me. The best way to start a relationship with me online is to introduce yourself. I recommend drinking a cup of coffee before diving into the chattiness.

NaPodPoMo 2010 Wrap Up

During the 2010 National Podcast Post Month, I endeavored to work on combating my Shiny Object Syndrome (SOS). Like most things in life, what I planned and what actually happened were two entirely different things.

If you will recall, my topic was  “How To Make A Camp”.  It was going well.  I recorded 11 days of podcasts faithfully until day 12 hit. Client projects and general busyness took me away from the daily NaPodPoMo podcasts. So, instead of throwing in the towel, I opted to record the remaining podcasts in one sitting.

On November 30th, I sat down with my outline and hit the record button 20 times (19 podcasts plus 1 to intro my mad dash recording frenzy). It was fast, furious and a whole hell of a lot of fun. I love podcasting. National Podcast Post Month always reminds me what got me into all of this social media craziness to begin with.

If you want to hear all of the 30 audio posts you can do it by checking out my NaPodPoMo 2010 Album on Cinch.

NaPodPoMo Day 3: Why Do A Camp?

[display_podcast]

On day three, I share what I consider to be the three reasons you should consider doing a camp.

BTW, the feedback on this series has been great. Love that this topic has turned into a dialogue. Yesterday’s podcast, What Is A Camp received a couple of thought provoking response from @LynetteRadio & @TheGrannyGamer

Here is the link to their insightful comments.

I have a question for you. In what way would you all prefer me to respond to feedback? Within the daily podcasts, in a separate Cinch recording or via blog post? I’m open to your suggestions.

Cheers!

National Podcast Post Month 2010 Day 1

It’s that time of year again. The month of November heralds a whole host of online community events. From National Novel Writing Month to National Blog Post Month to Movember there is no shortage to the types of events in which one can participate.

For year 4 of NaPodPoMo, I have chosen to podcast about The Anatomy of a Camp. As someone who has been organizing camps in San Antonio area since 2007, I felt it was time to share some of that experience and knowledge. It will cover concepting to venues to sponsors to technology. From pre to during to post, my goal is to cover every aspect of what it takes to make a camp happen.

NaPodPoMo Day 1

…and that’s all I have to say about that

Building community is no easy feat. It takes a long time to create something where there was nothing before. Back in 2005, I heard about this thing called podcasting and was seeking local support. My husband suggested I create a MeetUp group in order to be a beacon for folks like me in San Antonio and the surrounding areas. I had no idea where that first step at building community would take me.

The San Antonio Podcasting group allowed me to connect with folks who were just as excited about podcasting as I was. It also became a place where we could educate and encourage the curious. We shared our knowledge with anyone who was interested in podcasting. The folks I met during those early years are folks that I consider my good friends to this day.

Back then most online interaction was either through our local meetup group or the larger far reaching Podcasters Yahoo group.  It was through these online interactions that I started meeting folks who were creating these events called Camp. I had never heard of it before and was intrigued. On Sunday, August 27, 2006 my life opened up in a whole new way. I attended my first unconference event,  Barcamp Texas.  This was my first introduction to how community building could extend past a city.The folks I met there were bursting with energy. I remember the discussion topics ranging from Ruby on Rails to podcasting to video blogging to leadership and much much more. The conversation was so rapid fire and varied. It was exhilarating.  I learned about all kinds of upcoming events and got connect with these folks online.

The next camp event I attended was in in March of 2007 and it was organized by these same folks. It was the first Barcamp Austin. I knew about this event with enough advance notice to include the podcasting group. I shared what I had gleaned from my experience in August and got a group together to represent San Antonio. It was during this planning phase the question, “When will we get a Podcamp in San Antonio?” was asked in an online discussion. You see Boston had just held the very first Podcamp in September 2006 and the idea of having an event dedicated to podcasting was very appealing.

We made the official announcement at Barcamp Austin about Podcamp San Antonio. We went back to San Antonio ready to make it happen but with no clue how. Up until then we had only been on the participant side of a camp. Now we were going to have learn how to be organizers of a camp.  Lucky for us we had folks more than willing to share their knowledge and insight to make this dream a reality. We sought out the advice of the folks who were doing it. The organizers of Barcamp Austin and Podcamp Boston were our models.

There had never been a camp in San Antonio. So the first challenge was to educate potential sponsors, participants and encourage folks who had something to share to join us. On May 19, 2007 the very first camp event in San Antonio was held. It was a labor of love for the all volunteer San Antonio Podcasting group. At the end of the day we were so appreciative of our wonderful sponsors and donors who made it possible to make this event free to participants.

The thing we knew about camp was this: It was a no-pitch zone, It was a Learn, Share, Grow event. Sponsors gave money to encourage and support community but did not speak or solicit business in any way shape or form. This was such a new and radical concept and so different from typical conference style events. The thing that made it different was that it was called an UnConference.

An unconference is a facilitated, participant-driven conference centered on a theme or purpose. The term “unconference” has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations. Wikipedia

Once the dust had settled from our day long event, we knew that we would do this again. From that point on we have had a podcamp in San Antonio each and every year (4 so far). We branched out to organize Barcamp, Freelance Camp, TweetCamp, ActionCamp and more. Through camps we were able to come together to build community. It was absolutely wonderful.

I can honestly say it wasn’t all wine and roses. There were times I had to take a firm hand with folks to help them understand that although we were in possession of participant registration information, it was never to be used for non-camp purposes. I had great teachers and knew that to spam this newly found community would be counter productive to all of the collective efforts to build a community in San Antonio. We had to set ourselves apart from traditional events in order to succeed.

At every event folks came up to us and told us they never knew such a wonderful and giving community existed. By hosting events that encouraged the open sharing of concepts, ideas and knowledge a wonderful thing happened. It was like watching a newly born foal trying to stand up on it’s gangly legs. Our community was slowly but surely growing and learning to stand on it’s own. Most of the folks I consider my friends and peers I met through the camp community. I think most folks will say the same of me.

Fast forward a few years and the camp model as we know it is changing. I have always stood by the concepts I learned from those pioneers who introduced me to the unconference world back in 2006. Sponsorships have been the way for camps to maintain the free model. If the organizers are the brains of the operation and the participants are the heart of the event, then sponsors are the lifeblood that make it all possible.

There are plenty of fantastic sponsors ready to help support camp events. Finding these sponsors does take time. Bringing a camp into fruition is an all volunteer effort. I have never heard of an organizer getting paid for putting a camp together. The funds for the event held here in San Antonio have always come from sponsors and donors. Every single participant has attended for free.

Let me share a secret with you. It doesn’t take a lot of money to host a camp. Your biggest expenses are always the venue, shirts, badges, banner and maybe a lunchtime meal. I usually opt to allow folks enough time to manage their own mealtime expenses to keep costs down. Many times venues will either donate their space as sponsorship or the cost of the space can be translated to food or snacks for participants. I have always liked handing out a camp t-shirt and badge as participant take-aways. I love it when I see t-shirts of our past events around town. I still hear from folks who hold onto their camp badges as keepsakes. It is a reminder of their shared experiences. However, even then that is only if you have enough sponsorship to afford those items. The main purpose of a camp to Learn, Share, Grow. You don’t need a shirt or badge to make that happen.

For some unknown reason the free model is changing. I’m seeing camps charging fees to participants. It saddens me to think about how folks who are new to the camp concept are joining the party too late. The  free and open Learn, Share, Grow model is becoming less common. I’ve always held the belief that if you charged for an event it was called a conference, a seminar, a workshop. Those existing models work well if you want to charge for knowledge. Camp was called an UnConference because it was the opposite of a traditional conference in so many ways. A few of them being:

-No set speakers (whoever shows up creates the event)

-Open and free to all (sponsorship & donations made this possible)

-No pitch zone (before, during or after)

If you were lucky enough to attend one of these free events it changed the way you thought about San Antonio and started you on the journey to being a part of this wonderful and thriving community.

I feel for the folks who are discovering the camp concept for the first time in a pay for admission environment. I recently attended an event that had the word “camp” in it’s title and charge a $20 fee. It was different than what I would call a traditional camp. It had a keynote speaker, preselected speakers and topics. Attendees were not part of the creation of the event. So yes, it was different.

The challenge I face with folks using this concept to then take what was an existing free model and then turn around to charge an entrance fee while still crowdsourcing goes against everything I’ve held dear about camp over the last few years. It seems counter intuitive to charge a fee to participants and while asking them to create the event.

I reached out to my peers. I connected with the folks who led the way. The folks whom I consider to by my mentors. It seems that those folks don’t “do camp” anymore. For varying reasons many of the pioneers have opted out of creating camps. This has left a gaping void in communities far and wide. I understand why. As a pioneer, you want to lead the way. You want to show folks how to do it and do it right. You want to allow for each city event to have it’s own unique flavor. It really can be a wonderful thing to see something grow and blossom where before there was nothing. However, seeing the rules change for the folks who are new to the game has left me with a hollow feeling. Honestly, it doesn’t make sense to me.

I have been approached by several folks in the community asking me about this new pay to play model. There is disappointment and frustration coming from folks who understand camp. I had tried to stay away from what I knew is one of my hot button topics.

I have always believed that camps should be free.

I went on a recent rant about this and allowed my frustration to show through. Probably not the wisest decision I’ve made, but I’m not going back to delete those posts. To do that would be the opposite of being transparent. Being social sometimes means we don’t agree. It’s okay. Every family goes through challenging times. This is one of them.

The fact of the matter is that it takes work to make a camp a success. It takes time out of already busy schedules. Finding a venue, soliciting sponsors, encouraging folks to attend. It might seem easier to charge a fee to cover costs instead of working the sponsorship model.

Here’s another secret: Sponsorship for camps I have been involved in have started at $100.

Let me repeat this, “It really really doesn’t take that much money to create a camp.”

It is not about the shirts or badges or anything else. It is only about the Learn, Share, Grow.

Everyone I know has been lucky enough to be a part of this in a free model. It would appear the folks who are only now joining the party aka the late adopters will not be so lucky.

I’ve said my peace and ….. that’s all I have to say about that.

Texas Social Media Awards 2010

Thank you! Thank you! Thank you!

On Sunday, March 14th the Austin-American Statesman held the 2nd annual Texas Social Media Awards during SXSW. Celebrating folks who in one way or another have made an impact in their communities or industries with Social Media. I am honored to have been recognized. In the judges words,

“Jennifer is driving the social media space in San Antonio. It’s rare that you find an event in the city that hasn’t been organized or touched by her in some way.”

My thanks to everyone for being part of this incredible journey. Who knew back in 2005 when the community building around the new media space began that it would evolve to this level? Not me. Folk ask me how I got involved in community building and I always go back to my start in podcasting in 2005. My need to talk face-to-face with other folks who were just as excited and passionate about podcasting as I was led me to create the San Antonio Podcasting Meetup. I have my wonderful husband, John aka @designminded to thank for the idea to start that first group. From there it led to the first Podcamp in the State of Texas and so on. There have been many people who motivated and inspired me to “do a camp”: Michael De Leon spurred on PodCamp San Antonio. Erica O’Grady inspired me to have a Startup Weekend . Whurley, Giovanni and Cody Marks Bailey encourage me to have a Barcamp. It was the persistent Connie Reece who guided me through the process of launching a local Social Media Club Chapter and Bryan Person who thought it might be a good idea if San Antonio had a Social Media Breakfast chapter. These folks inspired, encouraged and mentored me through the process of community building. I hope to have done so to others in turn.

They say no man or woman is an island and that has never been more true than when it comes to social media and community building. I am extremely proud of the robust, thriving and giving community we have in San Antonio. It is certainly indicative of what I have found in other parts of the state and country. The commandments of camp is: “Learn, Share, Grow” and the motto of Social Media Club is “If you get it, share it”. The key word in this is  SHARE. I truly believe that as long as we as a community keep this in mind in all of our endeavors we will continue to see success that is beneficial for all.

At heart of it all. I am thankful. So, I will end this post as I started it. Thank you. Thank you. Thank you.

Photo by Rodolfo Gonzalez/AMERICAN-STATESMAN

The Things I’m Doing, The Places I’ll Be

If you’ve ever taken the time to look on the right side of my blog, you’ll see the section titled, “The Things I’m Doing, The Places I’ll Be”.  I started using this a few years ago in response to folks asking me, “What do you have coming up?” Since not everyone can keep track of my tweets, it made sense to have a place that folks could easily discover the various events I may be organizing, attending or presenting. It is a mixed bag of all three.

Today, tomorrow and next week are going to be a hot bed of activity for me:

Thursday, March 4th 9:30-10:30am Speaking at Innote6ch San Antonio about Social Media for Business

Friday, March 5th 10:00-11:30am Hands on session at RISE Austin

Tuesday, March 9th Houston-bound with the MoveforFREE team for their “On the Move” tour to celebrate their 10 year anniversary.

Thursday, March 11th 6:30-9:30pm Social Media Club at SeaWorld San Antonio’s new “AZUL: Lure of the Sea” show.

Friday, March 12th – Tuesday March 16th I’ll be attending South by Southwest Interactive aka SXSW (Look for some Tech in Twenty videos)

Wednesday, March 17th 7:30-900am Social Media Breakfast San Antonio

Friday, March 19th-Sunday March 21st South Texas Bike Show

In between all of that look for weekly Tech in Twenty SV shows which are released every Friday morning.

Still not sure you can keep up with this highly caffeinated social gal? Well you could always follow me on Twitter @epodcaster or catch some of my presentation session videos on Ustream

I am including the embed video of today’s sessions inside the Social Media Lounge sponsored by my company, Brewing Media

Streaming video by Brewing Media on Ustream.tv

Running image by Petr Kratochvil