Being a space that is not limited to 4 walls, city limits, state or country boundaries makes for lots of fun and interesting opportunities. From speaking engagements, to local trade shows to incredible travel opportunities where I have the added bonus of meeting people far and wide.

Media Fuse’s Social Media Powered Business Trip sponsored by Rhea Perry’s Educating For Success Conference

Recently I have traveled on a Social Media Powered Business Trip to showcase the power of a smartphone to do every single bit of business and multimedia while on the go. My travels took me from my home base in San Antonio, TX to Destin, FL where I was a speaker at the Educating For Success Home Business Conference. This coincided with the launch of a new company that my partner, Jackie Adame and I launched called Media Fuse. It is a company focused on Modern Marketing Practices, Mobile Tools and Social Media. Here is a sneak peek of what happened during the trip: I was able to visit with the online and social media team behind the highly successful Beaumont Convention and Visitors Bureau campaigns.  I also met with prolific foodie video blogger Daniel Delaney of What’s This Food at a neighborhood coffee shop in New Orleans. An interview with Tom Martin and Kami Huyse on my return trip helped to complete the adventure. A full synopsis of the trip which allowed me to interview folks I had never met before who were doing some amazing things in the social space can be found on Media Fuse. If you’ve been wondering how hard it is to use mobile tools for your business, let me give you a hint: It wasn’t.

Social Media Lounge at the San Antonio Manufacturing Association Trade Show. Photo courtesy of Larry Lentz aka @CRMLarry

For the last couple of years I have successfully hosted “Social Media Lounges” at trade shows. The main goal being to show business folks just how easy it is to use the social and mobile tools for their business. From live video stream interviews to audio interviews via a smartphone. The tools are simple but extremely effective. Interviews for my most recent shows at Innotech San Antonio and the San Antonio Manufacturer Association’s Trade Show can be found here and here.

There are some more exciting projects  in the works which I will be sharing with you soon. Things that are in the early stages but exciting none the less. If you have some fun things you are doing in the social space let me hear from you. I enjoy hearing success stories and the unique ways folks are using all the tools at our fingertips.

I believe there is a business card identity problem. In the modern day most folks do more than one thing. In years past you had a business card from the company you worked for and that was all you needed. Fast forward to today and folks may work for a company, have their own business on the side, be involved in groups and non-profits or even work with other freelancers in a consortium.

In the past few years I’ve become more and more involved in various unconference events, podcasting and social media groups all while running my B2B online printing business. I have business cards for my business, MyLabelNet, my podcast: Morning BrewCast, my social media groups: Social Media Club San Antonio and finally my social media consulting business: Brewing Media

Other than the fact I had to print all these different cards, there was also the need to have some of each one when attending networking functions. I never knew who I was going to encounter and which business or group I would want them to remember. There were many times I was speaking to someone about social media but only had printing cards on me. I had to then take the time to explain that this was my printing business and that the main thing was that my contact info was the same as for my social media business. Would the person remember that the printing business card was for the social media person? I doubt it. I was sending a conflicting message by giving out info that was different that what the person was interested.

So with SXSW coming up, I knew I needed to wrestle the whole business card identity issue to the ground. My solution?

No business cards

I’ve opted to go for a Calling Card. It has my contact information on the front. On the back I have three of the ten business/group/events I am involved in. I figured out that most of what I do could fit into those three categories. It certainly makes it easier to understand who I am.

I am an individual who is involved in all sorts of media. From traditional print media to digital media to social media. My hope is that my calling card will be the answer to the challenge of being someone who wears many hats.

Here are a few of the cards I have used in the past:

And now here is my new calling card:

I invite your comments, suggestions and critiques on my calling card.

As Social Media joins the mainstream there is a disturbing new trend emerging. Someone who three months ago never even heard of Social Media is now calling themselves an expert. Recently I saw a website offering “Social Media Certification”. This was from someone many in the community had never heard of before. We rolled our eyes at the gall of such a product offer. Naturally this “certification” was being offered for a hefty fee.

You may wonder why I consider this disturbing.

I’m all for folks discovering, learning and sharing Social Media. Heck, I’m a huge fan of the whole “Learn, Share, Grow” motto of the UnConference world. I spend a lot of time doing just that. From organizing annual events like Podcamps, Barcamps, Startup Weekends to monthly gatherings like Social Media Club and Social Media Breakfast events in my community. I am a huge advocate for taking the knowledge of the Social Media and Online Tools to the Community at large. The fact that what only a few early adopters used and understood for years has now become part of the general public’s daily media consumption is what I have been promoting since 2005.

What I find disturbing is that at exactly the same time Social Media is becoming widely known, the scammers, spammers and snake-oil salesmen are discovering it, too. For many folks who are just now entering this space, the “Social Media Certification” probably sounds like a good deal. What they don’t know is that the only certification you can receive is by doing social media. You actually have to dig in and participate in the conversation. You must take the time to develop the relationships. Regardless of what kind of “certification” you have in your hand if you don’t take the time to actively participate on the networks, you wasted your hard-earned money.

You may be wondering who to trust in the Social Media realm. How can you tell who is legit and who is a snake-oil salesman? My recommendation is to look at their Social Proof. If you are going to take a course, webinar, workshop or class take a look at the person teaching the session. Do a Social Media Background Check. I recently saw an advertisement for a LinkedIn teaching session. I was curious and searched for the person who was presenting on LinkedIn. Turns out they had joined recently and only had 5 Connections.

Please note that I am not trying to say that someone new to a network doesn’t have something to add to the conversation. Not at all. However, I do take a stand against that person saying they are a Social Media Expert. I’ve been involved in Social Media since it’s inception and even I am hesitant to call myself an expert.

Things are changing every single day. There are constantly things to learn. So before you pay good money to anyone for Social Media education, take the time to conduct your own research. Take a look at their Social Proof. It is easy enough to find out if they are who they say they are on the networks. Google and the networks themselves are your best source of information.

This topic is one which I know we haven’t seen the last of. I welcome your comments and stories.

image from The Voice for School Choice

With the successful launch of Social Media Club San Antonio in September 2008 and the continued growth in UnConference style events it appears it’s time for another San Antonio first.

On Wednesday, January 21st Social Media Breakfast San Antonio will hold it’s first meeting. Founder of Social Media Breakfast and recent transplant from Boston to Austin, Bryan Person will be on hand to kick off the event.

I attended a Social Media Breakfast in Austin last year and knew it would be a great fit for the Alamo City. We had just launched SMCSA so the timing wasn’t right. However, when I heard that Jennifer Milikien was also interested in bringing the SMB concept to San Antonio, I knew it was the right time.

We all lead busy lives. It doesn’t matter if you are a 9am-5pm cube dweller or a stay-at-home mom and dad. From the time we wake up until we finally close our eyes, we are busy. Time is already at a premium, so how are we supposed to add social networks into our jam-packed schedule?

One of the great things about the social networks, Staying Connected,  can also one of the the biggest drawbacks. Sure we want to chat with folks from around the globe, get news as it happens, learn about people making a difference and even find out about amazing shopping deals but it does take time to participate on the networks in order to be privy to the latest news. If you’re already busy, it seems like a daunting task to take on Social Networking.

Here are a few tips to help you make the most of the time you do have to participate on the Social Networks:

1. Choose at least 1 but no more than 5 Social Networks. Remember each network requires your active participation in order to work for you. So take the time to investigate the networks that best suit your needs upfront.

2. Find the mobile versions or tools for each of the networks. Almost all of the Social Networks have a mobile version or integrate with existing mobile tools. Think about the time you currently spend standing in line at the bank, post office, store or waiting for a connecting flight. These are prime examples of how you can use what would be considered wasted time to stay connected.

3. Timing can work to your advantage. While all the Social Networks are available 24/7, there are optimum peak times to dip your toe into the busy conversation stream. By the same token there are also off-peak times in which your voice can carry further by interacting closely with fewer participants.

4. Participate in the conversation daily. Sure we’re crunched for time, but if we don’t take the time to at least post an update or two daily, we’re missing out on keeping our connections current. The last thing you want to do is take the time to build up your presence only to have it fade away due to anemic posting.

While there are many more techniques for staying connected these four are a way to get off to a good start. Feel free to add your tips and techniques for staying connected in a time crunched world.

photo credit: ManiacWorld

In the Evangelist to Muse Series, the first step to getting your project, idea or business off the ground is to become the Evangelist.

Theme music is Dangerous Things by George Fletchers Bourbon Renewel

Last year, I was watching all the Twitter folks chat about NaNoWriMo (National Novel Writing Month) and NaBloPoMo (National Blog Post Month) and thought, “Oh, that’s cool.” Then I saw videobloggers chatting about NaVloPoMo (National Vlog Post Month) and thought, “Hey, if the videobloggers can create video every day in the month of November, then I should be able to podcast, too.”

So I began my search for the podcasters who were participating in the November fun. Lo and behold, I discovered there was no such group. I was astounded. How could the writers, bloggers and vloggers be participating in the November daily postings but not the podcasters? It just seems crazy to think that as active and chatty as podcasters are that we didn’t have something to rally around.

So following the lead of NaNoWriMo, NaBloPoMo and NaVloPomo I created NaPodPoMo or National Podcast Post Month. Of course I did this on October 30, 2007 and NaPodPoMo was set to start on November 1, 2007. Not a lot of advance planning or opportunity to let folks know this even existed. I’ve always been a “fly-by-the-set-of-my-pants” kind of gal, but this was ridiculous even for me.

I set out to let my peers know what I was doing by making the announcement on Twitter and posting to the Podcasting YahooGroup. Those two simple steps launched NaPodPoMo and introduced me to a whole new group of podcasters I had never heard before. It seemed so daunting at first. These thoughts ran through my head, “A podcasts in a row for 30 whole days?! What was I thinking?”. After a while it was, “Hey, I’m halfway through this and I’m having a great time.” Finally, towards the end, “It’s almost over. I’m going to miss NaPodPoMo.”

When the 30 days were complete, I discovered alot about myself and met some amazing folks along the way. So, now when I think about this year’s NaPodPoMo, I think, “I can’t wait to get started!”

Cheers!

NaPodPoMo created badge created by Shawno

P.S. Below is a copy of the post I sent out to both the NaPodPoMo Alumni and the Podcasting YahooGroup.

______________________________________________________________________________________________

It’s that time of year again.

No, not Fall,

NaPodPoMo!

From November 1-30th we’ll be participating in the annual event which is the National Podcast Post Month.

The conversations are already happening on the NaPoPoMo Ning site so swing on by to add your voice. http://napodpomo.ning.com

The rules for the November 1-30th NaPodPoMo are simple:

•Post audio in any form every day

That’s it!

Feel free to be creative. You can post a traditional podcast or use Utterli, BlogTalkRadio, TalkShoe, etc… Some folks have even incorporated video into their posts.

There is no time limit. Got a one minute tip show or an hour long diatribe? As long as you post audio every day, it all counts.

The site is open for new registrations. Tell your friends and start training now for the podcast marathon that is NaPodPoMo.

http://napodpomo.ning.com

Remember, hydration is key ;-D

Cheers!

Social Networking is all the rage right now. There are those who have been a part of it in some form or fashion since it’s inception. There are others who are just hearing about it today. I became involved in Social Networking through podcasting in 2005. For me, it was about finding people who were as interested and passionate about podcasting as I was. It turned into more as the online relationships developed. Attending conference events like the New Media Expo and unconference events like Barcamp Austin led me to even more online social networks. It started off as a way to continue the conversation with folks I had met at events.

Over the years it has progressed to first meeting folks online and later meeting them in person at an event.  Even though I was meeting them for the first time, it felt as though I was visiting with an old friend. It was great! I was connecting with folks who had the same interests. It didn’t matter that they lived in Florida, Connecticut or even Canada. Our relationships were as real as any in my own town. More so, because we interacted with one another on a daily basis. I don’t do that with anyone in town with the exception of my family.

So by doing what came natural to me, chatting about stuff that interests me, it turns out I was Social Networking. Who knew?

Fast forward to 2008 and Social Networks are all the buzz. You can’t open a magazine without hearing about Facebook, MySpace, LinkedIn, YouTube and so many more. There is a lot of socializing going on in the Social Networks. So much so that Big Business has started to pay attention. Southwest Airlines, Comcast and Zappo’s are not only on the networks, they are actively participating in them daily. Ford just hired Scott Monty as their Social Media Strategist. Other companies are taking a serious look at Social Networking.

What does this mean for someone who wants to get involved but doesn’t know the first place to start? There are so many networks out there it can make your head spin. Which ones should you join and which ones should you avoid like the plague? Oh sure, there is always the old standard method of trial and terror. It does work. However, it can be time consuming and fraught with Social Media faux pas. If you are a business owner you may not have the time to learn the ropes. And there is a learning curve. There are folks who jump in with both feet and in their excitement proceed to get blocked or ignored.

While Social Networks can be beneficial for your business, organization or group, there is a right way and a wrong way to participate depending on the network. I highly recommend you take the time to learn about each network to see which one best suits your personality, interests and goals. In this case it’s okay to be a bit of a lurker. It’s one way to learn the nuances and ensure your acceptance into the community at large.

Another way to jump into the social media landscape is to participate in one of the unconference-style camp events which happen periodically around the country. They pack informative sessions on podcasting, videoblogging and social media all into one day long event. Here in San Antonio we have PodCamp San Antonio and the upcoming Barcamp San Antonio. Check for an event in your neck of the woods on the various camp wiki’s. Here is the Podcamp Wiki which shows future and past events.

And still another way would be to participate in a workshop or hands-on class. These are meant to be small and intimate affairs where the goal is to not just learn but to do. One of my favorite sayings is, “It’s all about the DOING”. It’s fine and dandy to have plans but if the actual DOING of the plans isn’t carried out then the plan was for naught. This could apply to just about anything but it certainly is applicable when it comes to Social Networking.

You could also hire a Social Media Consultant or Strategist to help you navigate the ever changing landscape that is Social Networking. This would be considered the most personalized method for introduction into the world of Social Networking. Each facet is highly customized to the particular organization. Having a guide to help you maneuver through the nuances of each particular site certainly makes participating less daunting.

Out of the four options I listed above, I consider the last two Social Networking Short-cuts. By hiring a Consultant or participating in a workshop you are able to shorten the learning curve considerably. The margin of error also goes down and your adoption rate goes up putting you on the fast track to Social Media Nirvana. Which is the perfect blend of real world and online world interaction with folks who are passionate about your business, brand, cause or even you.

What will it be like when you share coffee with folks all over the country over a Social Network like Twitter? How much of a boost will your career take once you engage with the LinkedIn community? Who will your dog connect with on Dogster?  Yes, even dogs and cats (Catster) are doing it. So, just how telling is it when dogs and cats have their own Social Network?

In case a workshop is more your style, I have partnered up with Connie Reece and Sheila Scarborough to conduct several workshops on Three Web 2.0 Tools. There are two in July. One is on Friday, July 18th in Austin, TX at the Hilton Garden Inn Northwest.  The other workshop will be held one week later on Friday, July 25th in San Antonio, TX at the San Antonio Technology Center. These workshops will be hands-on and highly interactive. Get ready to roll your sleeves up for an indepth introduction to three of the best ways to start your social media journey.

Regardless of the method chosen to engage in Social Networking, I do believe participation is the key to sucess. I hope you find Social Networking as informative and fun as I have.

Today is July 5th. One day past the official holiday in which we here in America use to celebrate our Independence. We became our own country and by doing so in control of our own destiny. I’ve titled this blog post Independence Day +1 to highlight the “Now what?” that inevitably follows such a declaration.

You’ve declared your independence from Corporate America or from a bad habit or maybe from a not so healthy relationship or yes even a British King named George. It took a lot of courage to take this big step. And let me tell you it is a big step. You agonized over it and finally got the gumption to put your foot down and declare your independence.

” I will be in control of my own destiny!”

“I will not do this anymore!”

“I am not going to be a part of a something that isn’t good for me!”

You did it! You feel great! Fantastic even. The world is your oyster. There is nothing that can stop you now. The sense of freedom is intoxicating. You feel powerful and in control of your life for the first time in you don’t even know how long.

“Now what?”

It’s the next day and you wake up still feeling good, but the future which looks so bright you’ve got to wear shades also looks uncertain. If you’ve left Corporate America to strike out on your own what do you do next? You realize that the money that is in your bank account is going to have to last until.……well.….um.….until you get a paying client.  How long will that be? What if you don’t get a client before your money runs out? What will you do? Images of you and your stuff being out in the street begins to flash before your eyes. Panic starts to set in.

“What have I done?!”

Sure your boss was a meany who stifled your career at every turn. Yeah, you haven’t been happy in that line of work for years and the thought of going to work every morning was like having to get a root canal every day. But at least you got a paycheck every two weeks. Rent, groceries, gas and the occasional vacation all from your miserable and life-draining job. Having a place to live, food to eat, gas for the car and especially vacations are wonderful things.

“What was I thinking?”

Before you go crawling back to your boss, take a moment to read the following words:

Don’t panic.

When things start to feel as though they are overwhelming and careening out of control. Stop yourself in mid-spin and tell yourself those words, “Don’t panic”. Take a deep breath in and hold it for a few seconds while thinking of your imagined doom and gloom scenario then release the worst case scenario thoughts with your breath. It may take more than one cleansing breath to do this, but once you’ve reached a state of calm it’s time to review. Recap not only the reasons you declared your independence but also what you plan to do with this new found freedom.

Write it down on a piece of paper. Make a list. I’ve always found it helpful to see things rather than just think of them.  Something about the actual words written down where I can see them gives me a sense of control over them and their meaning. I put them on that piece of paper. Before that they didn’t exist. I have the power to do that and so too I have the power to make these things become a reality.

Independence not only means freedom it also means responsibility. You are free to pursue your destiny but it is also your responsibility to make it happen. There is no Employee Handbook, HR Department or systems set up to guide you on your independent journey. It is your responsibility to create your own guidelines and best practices. Sounds a bit daunting doesn’t it? Once again, let me remind you, “Don’t panic”. Take an appreciative breath for the freedom you now have to lead your life as you see fit.

The Founding Fathers helped to create and shape an entire nation based on a list. By writing down that list they put into place the first steps of what was to became our Nation’s reality. Take the time to write your own Declaration of Independence. Frame it and refer back to it often. Who knows how important it may be in the future? Two hundred and thirty-two years later the original is still having an impact on the the world.

Remember, we have the power of creation within us. When you get to Independence Day +1, all it means is that now it’s time to create your destiny.

If you look to the right of my blog you’ll see a section titled, “The things I’m doing, The places I’ll be”. Underneath is a list of events with dates. Some I’m organizing like Barcamp San Antonio and others like “Five Web 2.0 Tools” I’m simply an attendee. Either way these are events I believe in and if you are interested in the whole New Media, Social Networking, Podcamp/Barcamp thing you might want to consider taking a look.

One of the things coming up this week is a 3-part Social Media webinar series I’ve partnered up with my long-time mentor and friend Rhea Perry to teach.  Rhea is a homeschooling entrepreneurial mom who holds seminars/training courses all over the country teaching parents and their teenagers how to become financially free. She does these events through her company, Educating For Success. Due to the knowledge and training folks have received from these events there are quite a few Dads who have left Corporate America behind.

I’ve been a member of her Entrepreneurs at Home Yahoo group since 2003, attended a few of her events both in person and virtually. She is an energetic dynamo who has a real passion for helping families gain control of their own financial destiny. For this and many other reasons, I am honored to introduce Social Media to the Entrepreneurs at Home group,

On  June 25th at 3pm CST the first of the 3-part series on Social Media Sites will begin. The second class will be on July 2nd and the last class on July 9th.  Each class will be held on a Wednesday afternoon, recorded and accessible at any time to course participants. If you’ve been wanting to discovery Social Media and wonder how or if you can utilize Social Networking for your business or group then this course is for you. Course participants will not only learn the background of Social Media but interact with one another on  the Social Networking sites. Since I’m a big believer that “doing” is important in the learning process, the first people we will interact with will be fellow Social Sites Class participants.

Since I’m a fan, I highly recommend taking the time to get to know Rhea Perry and discover for yourself the amazing things she is doing to encourage entrepreneurial families. Head on over to the Educating For Sucess site and do take a peak at her blog. She calls her posts “Rheavings” and I think after you’ve read a post or three you’ll understand why ;-D