SXSW Badgeless logo courtesy of Plancast

Several of us who made the trek from San Antonio to Austin, TX for the Interactive portion of South by Southwest (SXSW) were interviewed by San Antonio Express-News reporter, Valentino Lucio about attending without an official badge. In the past 5 years, I have been badged and badgeless at SXSW. While it is true, there are certain things you can only get with a badge like access to panels, the trade show and the Bloggers Lounge. I do advise folks who have never gone to give the badged experience a try. However, do not let being badgeless stop you from participating in the festivities and reaping the rewards of such a large scale event.

SXSW Interactive has become such a big event (15K last year and 20K this year) that there is no shortage of side aka badgeless events happening. You will run into a lot of the same folks who are attending badge-only events. I have to say that in my experience having or not having a badge has not limited me one bit. I have been able to meet face-to-face with my online community and discover new friendships that will continue further online.

Just like in most things, you will get what you are looking for out of SXSW. If you want to "party like it's 1999", there are plenty of events to make you feel like you belong to a fraternity. If you want to make connections with new folks or simply reconnect with old friends you can do both at the same time. If you want to learn about all of the cutting edge apps and discover the next Twitter, there are plenty of folks who invite you to "download their app for free".  Are you looking for schwag? Then you'll leave with enough t-shirts to last all year.  There is no end to opportunities to learn, discover and have fun.

I would like to make one thing clear, I am not a SXSW-hater. I want SXSW to con­tinue to be suc­cess­ful for many rea­sons. One of the main rea­sons is the fact that this is a global event that is right in our back­yard. For the most part you have to travel far and wide to attend events like Blog­World, SOB­Con, CES and Le Web in order to have this kind of access to the social and tech com­mu­nity. I’ve met folks from all over the globe who make the annual trek to Austin for SXSW. While it does appear to be expe­ri­enc­ing grow­ing pains over the last cou­ple of years, I do wish the orga­niz­ers much con­tin­ued success.

Links for the Badge­less: Face­book SXSW Badge­less | Plan­cast SXSW Badge­less | Twit­ter SXSW Badgeless

A copy of the arti­cle from the San Anto­nio Express-News is listed below as well as a link back to the orig­i­nal post:

San Anto­ni­ans go badge­less at SXSW Interactive

Event offers much for techies with­out $700 registration.
By Valentino Lucio / Vlucio@express-news.net
Pub­lished 09:24 p.m., Sun­day, March 13, 2011

At South by South­west Inter­ac­tive, hav­ing an event badge is a right of pas­sage. But for some, it’s just an unnec­es­sary acces­sory that is costly.

The tech world descends on Austin for five days dur­ing the inter­ac­tive por­tion of the fes­ti­val, which started Fri­day. And for some San Anto­ni­ans, the trek up Inter­state 35 is worth the trip, but the more than $700 needed to reg­is­ter is steep. Still, they don’t let that stop them. Many are able to party-hop, net­work and grab loads of free hand­outs with­out hav­ing to put a dent into their wallets.

Jen­nifer Navar­rete, the chap­ter founder of the San Anto­nio Social Media Club, has attended the fes­ti­val five times, some­times with a pass and other times with­out. This year, Navar­rete and her hus­band decided to forego the pricey badge. They were still able to meet peo­ple and attend events they had planned for.

What­ever we wanted to get into we went to,” she said. “I ran into every­one I wanted to see, and the par­ties weren’t hard to get into. Some of it is serendip­ity, but I con­nected with peo­ple I only get to see a few times a year.”

As a whole, SXSW draws about 200,000 reg­is­trants and pan­elists to the nine-day event. It’s hard to say how many peo­ple attend the event with­out a badge, but sev­eral com­pan­ion events have emerged around the major ones, said Navar­rete, who went to var­i­ous par­ties and attended pan­els at the Capi­tol and at the Social Media Club house near the Austin Convention Center.

If you don’t have the bud­get, you can still get a lot of value with­out a badge,” she added. “Per­son­ally, I don’t see any value.”

For the past five years, San Anto­nio native Veron­ica Morales has attended the tech por­tion of SXSW and has never pur­chased a badge. The social media spe­cial­ist, who is start­ing her own com­pany called The Social Being, said there’s a lot of plan­ning involved before she makes the trip to the festival.

I do my home­work,” she said. “It has a lot to do with your research before­hand. If you just show up, you won’t get a lot out of the visit.”

She uti­lizes sites such as Foursquare and Plan­cast to meet peo­ple and to find out what events are pop­u­lar. Plus, she added, those that stay up with social media can direct peo­ple to free give­aways and contests.

I have two shop­ping bags full of things,” she said.

First timer Lisa Baehr said the cost was the main rea­son she didn’t get a badge. The tech enthu­si­ast wanted to be a part of the event to learn about new, emerg­ing ideas. But, she added that because she didn’t have a badge she didn’t feel like she got to experience enough.

I need to get a taste of it,” she said about the fes­ti­val. “It’s an ener­giz­ing event with a lot of new ideas. I’m con­sid­er­ing get­ting a badge next year because I think I’ll get more out of my visit.”

With a lan­yard around his neck, Choco Valdez just fits in with the crowd of badge hold­ers. The archi­tec­ture stu­dent takes full advan­tage of all the free food and drinks that spon­sors pro­vide through­out the event. This year was the sec­ond year Valdez has attended the inter­ac­tive por­tion with­out a badge. The plan­ning process for him started about five months ago and even included him cre­at­ing busi­ness cards that he could use to enter con­tests. So far, he won a pair of con­cert tick­ets, he said.

He doesn’t spend money on a hotel because he stays with fam­ily. And last year, the North­west Vista Col­lege stu­dent said he took $100 with him to the fes­ti­val and that he made it home spend­ing about $40. This time around his goal is to cut his spend­ing in half.

I’m def­i­nitely get­ting my money’s worth,” he said.

Read more: http://www.mysanantonio.com/business/article/San-Antonians-go-badgeless-at-SXSW-Interactive-1114994.php#ixzz1GiNBFaGC

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2 Responses to “Interview On Going To SXSW Badgeless”

  1. […] I’m up for my first SXSWi panel this year (after 3 SXSWs, it’s about time!). If you don’t know any­thing about SXSW Inter­ac­tive, it’s kind of the end-all, be-all for social media and inter­ac­tive con­fer­ences. At least, it’s grown to be that way. Last year, some­thing like 10,000 peo­ple attended offi­cially, and god only knows how many went “badgeless.” […]

  2. […] I’m up for my first SXSWi panel this year (after 3 SXSWs, it’s about time!). If you don’t know any­thing about SXSW Inter­ac­tive, it’s kind of the end-all, be-all for social media and inter­ac­tive con­fer­ences. At least, it’s grown to be that way. Last year, some­thing like 10,000 peo­ple attended offi­cially, and god only knows how many went “badgeless.” […]

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