By now we all know that social should be a part of your overall awareness/research/customer service plan. We also know that increasingly customers are discovering your business through apps on their mobile devices. Local search has always been important and is enhanced when tied into Social and Mobile.
When you tie all the aspects of Social, Local and Mobile aka SoLoMo together you get the trifecta of visibility, discoverability and engagement.
For your entertainment, here is the theme song for SoLoMo: