San Antonio to New Orleans #SMPBT

Rhea Perry, Founder of Educating for Success

Today was the start of my journey. But before I could log one mile of the 1, 929 miles, I had to talk to the woman who is the founder and visionary behind Educating For Success.  For the last 13 years Rhea Perry has used her online community and annual events to help homeschooling families and others learn how to build their own businesses to gain their financial freedom.

Rhea talks about her upcoming home business conference in Huntsville, AL happening the weekend of August 9-11, 2013. The topics being discussed range from Internet Entrepreneurs to Real Estate Investing to Entrepreneurial Farming and more. You can probably guess that I will be sharing my knowledge about the practical application of social media for entrepreneurs, non-profits and small business.

Find out more information about the conference by visiting


Travel Notes

My connectivity use has changed in the last two years since I conducted a Social Media Powered Business Trip. Two years ago I decided to go completely web based with my communications. I got rid of the cell phone plan and went with Skype and a wifi-hotspot. What started out as an experiment has become the only way I do business and stay connected with clients, friends and family.

For the most part it works out well and I love being connected without having to deal with cell companies who I feel overcharge for their services.  However, there are times when the hotspot is unable to deliver a strong signal and today was one of those days. In all fairness, in the past I have also experienced the same type of interrupted service from the traditional mobile carriers. When I look at an overview I feel I am still winning the connectivity battle. Overall, I was able to work with clients while traveling from San Antonio to New Orleans and count today as a #smpbt success.

The Journey Continues

Being a space that is not limited to 4 walls, city limits, state or country boundaries makes for lots of fun and interesting opportunities. From speaking engagements, to local trade shows to incredible travel opportunities where I have the added bonus of meeting people far and wide.

Media Fuse's Social Media Powered Business Trip sponsored by Rhea Perry's Educating For Success Conference

Recently I have traveled on a Social Media Powered Business Trip to showcase the power of a smartphone to do every single bit of business and multimedia while on the go. My travels took me from my home base in San Antonio, TX to Destin, FL where I was a speaker at the Educating For Success Home Business Conference. This coincided with the launch of a new company that my partner, Jackie Adame and I launched called Media Fuse. It is a company focused on Modern Marketing Practices, Mobile Tools and Social Media. Here is a sneak peek of what happened during the trip: I was able to visit with the online and social media team behind the highly successful Beaumont Convention and Visitors Bureau campaigns.  I also met with prolific foodie video blogger Daniel Delaney of What’s This Food at a neighborhood coffee shop in New Orleans. An interview with Tom Martin and Kami Huyse on my return trip helped to complete the adventure. A full synopsis of the trip which allowed me to interview folks I had never met before who were doing some amazing things in the social space can be found on Media Fuse. If you’ve been wondering how hard it is to use mobile tools for your business, let me give you a hint: It wasn’t.


Social Media Lounge at the San Antonio Manufacturing Association Trade Show. Photo courtesy of Larry Lentz aka @CRMLarry

For the last couple of years I have successfully hosted “Social Media Lounges” at trade shows. The main goal being to show business folks just how easy it is to use the social and mobile tools for their business. From live video stream interviews to audio interviews via a smartphone. The tools are simple but extremely effective. Interviews for my most recent shows at Innotech San Antonio and the San Antonio Manufacturer Association’s Trade Show can be found here and here.

There are some more exciting projects  in the works which I will be sharing with you soon. Things that are in the early stages but exciting none the less. If you have some fun things you are doing in the social space let me hear from you. I enjoy hearing success stories and the unique ways folks are using all the tools at our fingertips.

Independence Day +1

Today is July 5th. One day past the official holiday in which we here in America use to celebrate our Independence. We became our own country and by doing so in control of our own destiny. I’ve titled this blog post Independence Day +1 to highlight the “Now what?” that inevitably follows such a declaration.

You’ve declared your independence from Corporate America or from a bad habit or maybe from a not so healthy relationship or yes even a British King named George. It took a lot of courage to take this big step. And let me tell you it is a big step. You agonized over it and finally got the gumption to put your foot down and declare your independence.

” I will be in control of my own destiny!”

“I will not do this anymore!”

“I am not going to be a part of a something that isn’t good for me!”

You did it! You feel great! Fantastic even. The world is your oyster. There is nothing that can stop you now. The sense of freedom is intoxicating. You feel powerful and in control of your life for the first time in you don’t even know how long.

“Now what?”

It’s the next day and you wake up still feeling good, but the future which looks so bright you’ve got to wear shades also looks uncertain. If you’ve left Corporate America to strike out on your own what do you do next? You realize that the money that is in your bank account is going to have to last until…….well……..until you get a paying client.  How long will that be? What if you don’t get a client before your money runs out? What will you do? Images of you and your stuff being out in the street begins to flash before your eyes. Panic starts to set in.

“What have I done?!”

Sure your boss was a meany who stifled your career at every turn. Yeah, you haven’t been happy in that line of work for years and the thought of going to work every morning was like having to get a root canal every day. But at least you got a paycheck every two weeks. Rent, groceries, gas and the occasional vacation all from your miserable and life-draining job. Having a place to live, food to eat, gas for the car and especially vacations are wonderful things.

“What was I thinking?”

Before you go crawling back to your boss, take a moment to read the following words:

Don’t panic.

When things start to feel as though they are overwhelming and careening out of control. Stop yourself in mid-spin and tell yourself those words, “Don’t panic”. Take a deep breath in and hold it for a few seconds while thinking of your imagined doom and gloom scenario then release the worst case scenario thoughts with your breath. It may take more than one cleansing breath to do this, but once you’ve reached a state of calm it’s time to review. Recap not only the reasons you declared your independence but also what you plan to do with this new found freedom.

Write it down on a piece of paper. Make a list. I’ve always found it helpful to see things rather than just think of them.  Something about the actual words written down where I can see them gives me a sense of control over them and their meaning. I put them on that piece of paper. Before that they didn’t exist. I have the power to do that and so too I have the power to make these things become a reality.

Independence not only means freedom it also means responsibility. You are free to pursue your destiny but it is also your responsibility to make it happen. There is no Employee Handbook, HR Department or systems set up to guide you on your independent journey. It is your responsibility to create your own guidelines and best practices. Sounds a bit daunting doesn’t it? Once again, let me remind you, “Don’t panic”. Take an appreciative breath for the freedom you now have to lead your life as you see fit.

The Founding Fathers helped to create and shape an entire nation based on a list. By writing down that list they put into place the first steps of what was to became our Nation’s reality. Take the time to write your own Declaration of Independence. Frame it and refer back to it often. Who knows how important it may be in the future? Two hundred and thirty-two years later the original is still having an impact on the the world.

Remember, we have the power of creation within us. When you get to Independence Day +1, all it means is that now it’s time to create your destiny.

Live Online Audio Interviews

I struggled a bit with the title of this post. I started to put “Online Radio Shows”, but then thought better of it. I mean, if it’s not actually on the radio is it still a radio show? So then I started to put “Podcast Interview”, but it’s more than that, too.

Since it is going to be live and folks will be able to call in to ask questions that brings it back to being more like a Live Radio Show. So, I opted for “Live Online Audio Interviews”. Sounds kind of generic, but it does seem to be more of an all-encompassing term. I’m curious what your thoughts are on the subject. Am I reading too much into the terminology?

So what does this have to do with anything?

Well, I’m going to be interviewed on two live audio shows this week in anticipation of an online class I’m teach at the end of this month Social Media for Entrepreneurs.   As someone who is an entrepreneur and active in social media, I find business owners often jump into social networking ill-prepared.  Which negates any personal and professional benefits which are possible in the social networking arena.

This is a topic I feel so strongly about that I partnered with Rhea Perry of Educating for Success to teach a 3 week online course. This class is meant to help entrepreneurs, small business owners and organizations navigate the nuances of Social Media.

I’ll be talking about this in more detail tonight.  Join me at 7:00p.m. CST when I speak with Shaine Mata on BlogTalkRadio (<–There goes that radio thing again ;-)  Shaine is a Social Media dynamo in the Rio Grande Valley. Feel free to call in with your questions at (646) 716-8227.

On Thursday, June 19th at 2:00p.m, I’ll be chatting with Leslie aka Springanew on her Homeschooling Open Chat show. Leslie is an entrepreneurial homeschooling mom who does a daily show on TalkShoe. Participation is welcome (724) 444-7444 Call ID: 21854

As you know, I’ve never been one who is at a loss for word. So I’m looking forward to chatting with both Shaine and Leslie about Social Media. Log in and join the fun!