SoLoMo – Social | Local | Mobile

By now we all know that social should be a part of your overall awareness/research/customer service plan. We also know that increasingly customers are discovering your business through apps on their mobile devices. Local search has always been important and is enhanced when tied into Social and Mobile.

When you tie all the aspects of Social, Local and Mobile aka SoLoMo together you get the trifecta of visibility, discoverability and engagement.

For your entertainment, here is the theme song for SoLoMo:

The Journey Continues

Being a space that is not limited to 4 walls, city limits, state or country boundaries makes for lots of fun and interesting opportunities. From speaking engagements, to local trade shows to incredible travel opportunities where I have the added bonus of meeting people far and wide.

Media Fuse's Social Media Powered Business Trip sponsored by Rhea Perry's Educating For Success Conference

Recently I have traveled on a Social Media Powered Business Trip to showcase the power of a smartphone to do every single bit of business and multimedia while on the go. My travels took me from my home base in San Antonio, TX to Destin, FL where I was a speaker at the Educating For Success Home Business Conference. This coincided with the launch of a new company that my partner, Jackie Adame and I launched called Media Fuse. It is a company focused on Modern Marketing Practices, Mobile Tools and Social Media. Here is a sneak peek of what happened during the trip: I was able to visit with the online and social media team behind the highly successful Beaumont Convention and Visitors Bureau campaigns.  I also met with prolific foodie video blogger Daniel Delaney of What’s This Food at a neighborhood coffee shop in New Orleans. An interview with Tom Martin and Kami Huyse on my return trip helped to complete the adventure. A full synopsis of the trip which allowed me to interview folks I had never met before who were doing some amazing things in the social space can be found on Media Fuse. If you’ve been wondering how hard it is to use mobile tools for your business, let me give you a hint: It wasn’t.

 

Social Media Lounge at the San Antonio Manufacturing Association Trade Show. Photo courtesy of Larry Lentz aka @CRMLarry

For the last couple of years I have successfully hosted “Social Media Lounges” at trade shows. The main goal being to show business folks just how easy it is to use the social and mobile tools for their business. From live video stream interviews to audio interviews via a smartphone. The tools are simple but extremely effective. Interviews for my most recent shows at Innotech San Antonio and the San Antonio Manufacturer Association’s Trade Show can be found here and here.

There are some more exciting projects  in the works which I will be sharing with you soon. Things that are in the early stages but exciting none the less. If you have some fun things you are doing in the social space let me hear from you. I enjoy hearing success stories and the unique ways folks are using all the tools at our fingertips.

Staying Connected In A Time Crunched World

We all lead busy lives. It doesn’t matter if you are a 9am-5pm cube dweller or a stay-at-home mom and dad. From the time we wake up until we finally close our eyes, we are busy. Time is already at a premium, so how are we supposed to add social networks into our jam-packed schedule?connect-four-game

One of the great things about the social networks, Staying Connected,  can also one of the the biggest drawbacks. Sure we want to chat with folks from around the globe, get news as it happens, learn about people making a difference and even find out about amazing shopping deals but it does take time to participate on the networks in order to be privy to the latest news. If you’re already busy, it seems like a daunting task to take on Social Networking.

Here are a few tips to help you make the most of the time you do have to participate on the Social Networks:

1. Choose at least 1 but no more than 5 Social Networks. Remember each network requires your active participation in order to work for you. So take the time to investigate the networks that best suit your needs upfront.

2. Find the mobile versions or tools for each of the networks. Almost all of the Social Networks have a mobile version or integrate with existing mobile tools. Think about the time you currently spend standing in line at the bank, post office, store or waiting for a connecting flight. These are prime examples of how you can use what would be considered wasted time to stay connected.

3. Timing can work to your advantage. While all the Social Networks are available 24/7, there are optimum peak times to dip your toe into the busy conversation stream. By the same token there are also off-peak times in which your voice can carry further by interacting closely with fewer participants.

4. Participate in the conversation daily. Sure we’re crunched for time, but if we don’t take the time to at least post an update or two daily, we’re missing out on keeping our connections current. The last thing you want to do is take the time to build up your presence only to have it fade away due to anemic posting.

While there are many more techniques for staying connected these four are a way to get off to a good start. Feel free to add your tips and techniques for staying connected in a time crunched world.

photo credit: ManiacWorld