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Curation on the Blockchain – Part Two

November 5, 2021

Welcome to Social Media and the Blockchain. I am your host, Jennifer Navarrete. This episode is the fifth in a 30 part series and the second on the topic of curation.

Goals

Now, the goal of this show is to demystify the Blockchain as a content creation destination, simplify the onboarding process, and encourage you to learn more about Web 3.0. This week has been about demystifying the Blockchain. In episode four, I laid out the basics of being a Curator on the Blockchain. How upvotes, comments, and shares can be rewarding for both Content Creators and Curators. With yesterday’s explanation of curation, I thought today we would give a basic understanding of the value of being a content curator.

Disclaimer

This is the part where I remind you that this is not financial or investment advice. I am sharing my personal experience with creating and curating content on the Blockchain. This show and supporting blog post is strictly for educational purposes. Do your own due diligence before taking any action on something that may have financial ramifications. I am not a financial advisor. Nor, to the best of my knowledge, have I played one on TV.

Same Behaviors Different Results

In previous episodes, I’ve mentioned the same behaviors we do on traditional social media (like Twitter, Facebook, Instagram, and YouTube) are the same behaviors we can do on the Blockchain. But, with the potential for rewards for both Content Creators and Curators.

When I find a post or video or photo that I like, learn from, am inspired by, or entertained by I will either upvote, comment, or share that content. Sometimes I do all three, but that content has to be top tier for me to do that. I am more likely to upvote than comment and I am especially selective of what I reblog. After all, each of these steps is also a reflection of my role as a Curator.

If this sounds serious, it isn’t that much different than going on Twitter and liking a tweet or retweeting or simply replying to a tweet. However, when I do these actions on Twitter. there is not a built-in opportunity for me to be rewarded like there is on the Blockchain. Now, these are only a few examples. This does not mean every time I curate I earn a reward. Not at all. There are plenty of times when I comment on a post and receive no return engagement. Not every post or every comment is found by others to be worthy of their curation.

Explaining Rewards…Simply

So how exactly does curation work as far as rewards go? When a post reward is paid, the value of that reward is split out between the Author and the Curators. How? Well, that depends on many factors. Generally speaking, the Author aka Content Creator receives around half of the value of the reward. And the Curators (all of the people who upvoted or commented or shared the post) will share in the balance dependent on even more factors such as influence, vote value, etc.

As we are only on day five of this series, this is purposefully vague as to not get lost in the weeds. Each episode builds nuggets of knowledge that are building upon one another. This will make more sense as we go. What I want you to take away from today’s episode is that you, as the Curator of content (through your participation either through upvotes, commenting, or sharing) can be rewarded. However, if a post does not receive enough upvotes, comments, or shares to earn value then there will be no reward for either the Content Creator or the Curators. Why doesn’t every single post or comment receive a reward? Well, this is to encourage folks to make good meaningful informational, educational, inspiring, or entertaining content as opposed to just posting to post. What you create should have value, and who gets to determine that value? The Curators do.

In essence, this is a sort of checks and balances between content creators, content curators, and the community at large. And with that, I will bring this episode to a close.

Thank you for joining me for another episode of Social Media and the Blockchain. In the next episode, we’ll take a look at communities on the Blockchain.

Curation on the Blockchain – Part One

November 4, 2021

Welcome to Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the fourth in a 30 part series. The goal of this show is to demystify the blockchain as a content creation destination, simplify the onboarding process, and encourage you to learn more about Web 3.0. This week the focus has been on that first part. demystifying the blockchain.

Yesterday I shared some basics of how creating content on the Blockchain can reward content creators. I also mention how engagement such as upvotes, comments, and sharing content can also reward readers of your content. If you recall, the act of engaging with content on the Blockchain is called Curation. This is one of two episodes which will look at the concept of Curation. We’ll begin today and then round out the topic in the next episode.

Now before we dive into the show, I would like to add a disclaimer: please know that this is not financial or investment advice. This is strictly for informational purposes. I am sharing with you what I have learned over the last few months of creating content on the Blockchain. Do your own due diligence before taking any action which may have financial implications. The fact is I am not a financial advisor nor have I played on on TV. So now that we’ve gotten that out of the way, let’s begin.

What is a Curator? According to dictionary.com: “A Curator is a person who selects content for presentation, as on a website” https://www.dictionary.com/browse/curator So as it relates to our focus on curating content on the Blockchain, when you upvote, comment or share content you are a Curator. And by doing so on the Blockchain vs. traditional social media platforms it is possible to earn a reward when engaging with content and creators you like.

On traditional social media aka Web 2.0, I can like your tweet, comment on your Instagram post or share your Facebook post and while I am happy to support your work in this way, there is no opportunity for me to be directly rewarded in return. For that matter unless you are an Influencer with sponsors or have your own product or service, it’s unlikely you as the content creator will be directly rewarded from an individual post either.

Now let’s flip this concept on it’s head by putting these same behaviors of liking aka upvoting, commenting or sharing a post but let’s do that on the Blockchain aka Web 3.0. Remember the Web 3.0 meme I shared in episode two. In Web 1.0 companies made the content. companies made the money. Web 2.0 we create the content and companies make the money. Web 3.0 is we create the content and we can make the money. But not just when we make content. We can also earn because it is possible to never create a single piece of original content and still benefit from the content you curate. Again curation is upvoting, commenting on or sharing other’s content.

Let me pause here to ask if what I’m saying sounds like I’m speaking Klingon or if maybe, just maybe it’s starting to sound a little bit like English. If you are still hearing Klingon, that’s okay. There is a lot to unpack here and it’s easy to get lost. This is why I’m sharing Curation in two parts. The complexity of the Blockchain is also why this is a 30-part series of short bite-sized nuggets of information.

So, I’ll sum part one of Curation like this, its the same behaviors of liking, commenting, sharing that we do right now on traditional social media but when done on the Blockchain can reward you as the Curator of that content. I don’t know about you, but I like the idea of being a Curator.

Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain. On tomorrow’s episode I’ll share specific examples of how curation works.

Album art for Social Media and the Blockchain

Content Creation and Engagement on the Blockchain

November 3, 2021

Welcome to episode three of Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the third of a 30 part series. Are you ready for today’s show? I know I am. Let’s get started.

On yesterday’s show I gave a simple explanation of the difference between web 1.0, web 2.0, and web 3.0. In essence Web 3.0 is when people like you and me aka content creators who make the content are also the ones who earn from that content. So, when I create a social media post on the blockchain and through engagement such as upvotes, comments, and shares I can earn a monetary value from the engagement the content receives. What kind of content? The same types of posts you would write on Twitter, FB, Instagram, YouTube etc… is the type of content you can also create on the blockchain BUT with the opportunity to be rewarded for that content from your first post on day one.

Are you with me so far? So, I write a post on the blockchain just like I would on traditional social media except that because I wrote it on the blockchain the ability to earn from that content is part of the experience. Simple enough, right? However, I as the creator of content am not the only who can be rewarded. On no, on the blockchain everyone can get rewarded. Everyone? Okay? So who is everyone you may be asking? Well, remember I mentioned that when folks engage with your content it rewards you? Well that behavior by other people on the blockchain can ALSO reward them.

It’s called curation. Curation? Yes. Curation. If I create content that you find value in and you let me know by upvoting, commenting, or sharing then shouldn’t we both be rewarded? After all the very act of your engagement gives me value back. If you ask me it’s a novel idea that is long overdue. Once I understood this concept it changed the way I looked at everything related to social media. It was like a light bulb went off in my head. It just made sense.

Now You may be sitting there with a puzzled look on your face. That’s okay. Tomorrow’s episode will dive further into curation and I believe your look of puzzlement will turn into your very own light bulb moment. Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain.

Explaining Web 3.0 Starts With A Meme

November 2, 2021

You know what that sound means? It’s time for Social Media and the Blockchain with me, Jennifer Navarrete. The goal of this show is to demystify your use of the blockchain, simplify the onboarding process, and encourage you to learn more about Web 3.0.

Today, my focus is on that first part. demystifying the blockchain. You may think the blockchain is a difficult and complex topic to discuss and it can be, but remember that all we are here to do is focus in one idea per day. We’re going to baby step our way to understanding. Each show will build upon the previous so that by the time we are done with this 30 day series you will have a confident understanding of social media and the blockchain. So let’s get started.

Today I am going to share something I believe will help set the foundation for everything else and it all starts with a meme. A meme? Yes, a meme. It gave a quick comparison of Web 1. 0, Web 2.0, and Web 3.0 And it went like this:

| Web 1.0 | Companies make the content | Companies make the money

| Web 2.0 | Users make the content | Companies make the money

| Web 3.0 | Users make the content | Users make the money

Users make the content and users make the money? Hmm…What exactly does that mean?

Well we’ll dive further into that this week beginning with episode 3. Thank you for joining me for another episode of Social media and the Blockchain.

PLAN IT! Podcast Challenge

July 25, 2021

You have a mission and a message and you know podcasting is the right way to get the word out. FANTASTIC! But where do you begin?

The biggest obstacle with starting a podcast is all of the decisions you must make before you even hit record. From show and tech questions like…

Should I have a co-host or interview guests?
How long should my podcast be?
What kind of mic should I use or can I use my phone to record a podcast?
What app or software should I use?
How do I edit my podcast?
Should I go live or record the show?
Do I have to learn to edit audio files or can I send it to someone to do it for me?
Is there someplace I can go to just sit down to speak my message and not worry about the tech?
Once I record, how do I get my podcast on Apple Podcasts and Spotify and anywhere else people listen to podcasts? Oh, and what are the other places people listen to podcasts?

You’d be forgiven if you felt the need shout, “Calgon take me away!”

If these questions have been running through your mind, you are not alone. While podcasting has grown in popularity and reach, there doesn’t seem to be a clear-cut way to go from idea to launch.

Enter the 7-Day Podcast Launch Challenge: PLAN IT!

Before you ever hit record you must first plan your show. Join 16 year podcast veteran, Jennifer Navarrete for a 7-day challenge which will fast-track your knowledge with a simple, easy-to-follow actionable plan. When you complete the challenge all of your questions will have been answered AND you will have an easy to follow step-by-step plan to launch your podcast.

What are you waiting for? Sign up now! The 7-Day Podcast Launch Challenge begins on August 1, 2021. By August 7th you will have your podcast launch plan ready to share your mission and your message with the world. LET’S GOOOOO!

7-Day Podcast Launch Challenge – PLAN IT!

July 25, 2021

You want to start a podcast, but have no idea where to start. Join the challenge and you’ll be ready to start a podcast in 7 days!

Share Your Message With The World

You have a mission and a message and you know podcasting is the right way to get the word out. FANTASTIC! But where do you begin?

The biggest obstacle with starting a podcast is all of the decisions you must make before you even hit record. From show and tech questions like…

Should I have a co-host or interview guests?
How long should my podcast be?
What kind of mic should I use or can I use my phone to record a podcast?
What app or software should I use?
How do I edit my podcast?
Should I go live or record the show?
Do I have to learn to edit audio files or can I send it to someone to do it for me?
Is there someplace I can go to just sit down to speak my message and not worry about the tech?
Once I record, how do I get my podcast on Apple Podcasts and Spotify and anywhere else people listen to podcasts? Oh, and what are the other places people listen to podcasts?

You’d be forgiven if you felt the need shout, “Calgon take me away!”

If these questions have been running through your mind, you are not alone. While podcasting has grown in popularity and reach, there doesn’t seem to be a clear-cut way to go from idea to launch.
Enter the 7-Day Podcast Launch Challenge: PLAN IT!

Walk Talk Challenge

June 20, 2021

The Walk and Talk Challenge is for Women Entrepreneurs:

A 30 minute walking discussion of open conversation around your entrepreneurial goals and challenges.

It’s an Entrepreneurial Brain Jam!

So get ready to lace up your shoes to walk and talk about your business.

Subscribe/Follow the podcast on the following services or wherever you listen to podcasts:

Where’s the Conversation?

January 9, 2019

There was a time when the majority of what I saw online was more conversation and less self-promotion. I miss those days.

I belong to groups where the conversation is almost non-existent. Folks pop in to promote their most recent sponsored blog post, podcast episode or video creation in order to ask for likes and shares or to subtly market themselves through a question masked as a request for group help. It’s exhausting.

Where is the conversation?

Where are the spaces where smart and innovative folks can talk about ideas, overcoming challenges, share the ins and outs of what they do in a true learn, share, grow model?

Authenticity, Transparency, and Attribution

I come from the early days of social, podcasting, video. When only a few geeky folks were in the space. These were the days of user-generated conferences aka “camps” and community building. It. Was. Glorious.

While I am thrilled that this geeky thing which was on the fringe of society has been adopted by the world. I do miss the community aspect of it all. I know things change. Truly I do. We early adopters helped to fuel the uses of these tools and platforms so that they could become mainstream. Of course, we’re happy everyone else is on board. However, now that social media/podcasting/online video (which at one time was called new media) is an industry, and no longer a grassroots community effort, it seems the promo and influencer model has taken over. People have to make money. I know I do. But, does everything have to be about promo?

New groups are popping up all the time. I join some in hopes they will be a community based on conversation. Instead, it’s more of the same. Post after post after post of people only posting in these groups to get likes and shares for their content. Where are they when they don’t have something to promote? Please don’t misunderstand me here, there certainly needs to be a place to do these types of things. I know I certainly need places to share projects, posts, or client events that are happening. But is that all there is?

Frustration and Fatigue

You may be thinking, “Hey Jennifer, if you want a group like that then why don’t you create it?” I have. Several as a matter of fact and it was great. The challenge? I have been running groups since 2005 and I’m at the stage where I’d like to just be in a group without the time commitment and responsibility of running it.

My business is booming. I work with great clients on projects that I’m totally jazzed about and life is truly wonderful. What’s missing then? A community where I can brainstorm, idea share, problem solve and just be at ease with one another without worrying about our influencer, follower count, or sponsored ad posts. In other words, a place where I can let my hair down and talk shop or not.

What’s Next?

I guess what I’m looking for is Thought Leader Community. What is that? In my mind, it is a trusted space where honest helpful conversation happens. Where being authentic and transparent are treasured. A community that embraces the concept of “learn, share, grow” in its truest form. Does it exist? I sure hope so.

National Podcast Post Month Year 5

November 1, 2011

NaPodPoMo

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Today marks the beginning of the audio marathon I call NaPodPoMo or National Podcast Post Month. Over the course of the next 30 days podcasters from around the globe will be podcasting daily with the goal of having 30 podcasts completed by November 30th.

This is the 5th year we have done NaPodPoMo. I use this monthly long audio recording frenzy as an opportunity to try new things. From platforms to tools to style to shows I call it my experimentation time. Some experiments work out beautifully and continue on such as Tech in Twenty from year 2 while others go the way of the dodo like my effort in year 3. Regardless of the success rate of my experiments the one thing that holds true is that I learn something new each time.

For many folks who have been curious about podcasting this is a great opportunity to learn. With a podcast due each and everyday the learning curve is fast. No time to freak out about a less than stellar performance. Chalk it up to experience and put your game face on for the next day’s show. One thing that is always true is that your 30th podcast will be markedly improved from your day 1 podcast.

For veteran podcasters, NaPodPomo is the opportunity to recapture the love of the audio medium. There is no doubt that folks who started podcasting in the early days 2004-2006 love audio. Recording a podcast has never been easier with all the mobile apps and online services at our fingertips. Discovering new tools to do recording, editing and posting is exciting and fun.

Whatever the reason you are joining us for this year’s NaPodPoMo challenge, I welcome you into the fold. My advice is to forgive yourself quickly and enjoy the journey.

Cheers!