We all lead busy lives. It doesn’t matter if you are a 9am-5pm cube dweller or a stay-at-home mom and dad. From the time we wake up until we finally close our eyes, we are busy. Time is already at a premium, so how are we supposed to add social networks into our jam-packed schedule?

One of the great things about the social networks, Staying Connected,  can also one of the the biggest drawbacks. Sure we want to chat with folks from around the globe, get news as it happens, learn about people making a difference and even find out about amazing shopping deals but it does take time to participate on the networks in order to be privy to the latest news. If you’re already busy, it seems like a daunting task to take on Social Networking.

Here are a few tips to help you make the most of the time you do have to participate on the Social Networks:

1. Choose at least 1 but no more than 5 Social Networks. Remember each network requires your active participation in order to work for you. So take the time to investigate the networks that best suit your needs upfront.

2. Find the mobile versions or tools for each of the networks. Almost all of the Social Networks have a mobile version or integrate with existing mobile tools. Think about the time you currently spend standing in line at the bank, post office, store or waiting for a connecting flight. These are prime examples of how you can use what would be considered wasted time to stay connected.

3. Timing can work to your advantage. While all the Social Networks are available 24/7, there are optimum peak times to dip your toe into the busy conversation stream. By the same token there are also off-peak times in which your voice can carry further by interacting closely with fewer participants.

4. Participate in the conversation daily. Sure we’re crunched for time, but if we don’t take the time to at least post an update or two daily, we’re missing out on keeping our connections current. The last thing you want to do is take the time to build up your presence only to have it fade away due to anemic posting.

While there are many more techniques for staying connected these four are a way to get off to a good start. Feel free to add your tips and techniques for staying connected in a time crunched world.

photo credit: ManiacWorld

As someone who is active in the social media arena, I have found participating in the social networks  to be beneficial to both my personal life and my business. So much so that I have been espousing the benefits to several groups in San Antonio. Sharing the benefits of participating on sites like LinkedIn, Facebook and YouTube to name a few. Most folks have heard of these sites, but don’t realize the importance of participation.

In the real world you develop a reputation for yourself or your business by what you do and how you interact within the community. The online world is no different. You develop a Social Media Reputation or gain “Geek Cred” by how you interact within the community, what you do and don’t do.

I discovered just how important this is when I met Byron Van Arsdale at the San Antonio Professional Coaches Association (SAPCA). He walked up to me and proceeded to tell me the story of how he had come to be there. He had received a flier from SAPCA announcing my presentation and was excited about the topic until he saw the word “guru”. (Note: He was refering to a story in the Express-News which had labeled me a “new media guru” for an article about Podcamp San Antonio: Numero Dos) His opinion of me turned south based on that one word. He reached out to his local network to solicite opinions about this so-called “guru”.

What happened next showed me just how important my network is even when I don’t know what is happening. Read his story to find out how it all turned out. Suffice it to say, the development of my “Geek Cred” and my network made all the difference.

Social Networking is all the rage right now. There are those who have been a part of it in some form or fashion since it’s inception. There are others who are just hearing about it today. I became involved in Social Networking through podcasting in 2005. For me, it was about finding people who were as interested and passionate about podcasting as I was. It turned into more as the online relationships developed. Attending conference events like the New Media Expo and unconference events like Barcamp Austin led me to even more online social networks. It started off as a way to continue the conversation with folks I had met at events.

Over the years it has progressed to first meeting folks online and later meeting them in person at an event.  Even though I was meeting them for the first time, it felt as though I was visiting with an old friend. It was great! I was connecting with folks who had the same interests. It didn’t matter that they lived in Florida, Connecticut or even Canada. Our relationships were as real as any in my own town. More so, because we interacted with one another on a daily basis. I don’t do that with anyone in town with the exception of my family.

So by doing what came natural to me, chatting about stuff that interests me, it turns out I was Social Networking. Who knew?

Fast forward to 2008 and Social Networks are all the buzz. You can’t open a magazine without hearing about Facebook, MySpace, LinkedIn, YouTube and so many more. There is a lot of socializing going on in the Social Networks. So much so that Big Business has started to pay attention. Southwest Airlines, Comcast and Zappo’s are not only on the networks, they are actively participating in them daily. Ford just hired Scott Monty as their Social Media Strategist. Other companies are taking a serious look at Social Networking.

What does this mean for someone who wants to get involved but doesn’t know the first place to start? There are so many networks out there it can make your head spin. Which ones should you join and which ones should you avoid like the plague? Oh sure, there is always the old standard method of trial and terror. It does work. However, it can be time consuming and fraught with Social Media faux pas. If you are a business owner you may not have the time to learn the ropes. And there is a learning curve. There are folks who jump in with both feet and in their excitement proceed to get blocked or ignored.

While Social Networks can be beneficial for your business, organization or group, there is a right way and a wrong way to participate depending on the network. I highly recommend you take the time to learn about each network to see which one best suits your personality, interests and goals. In this case it’s okay to be a bit of a lurker. It’s one way to learn the nuances and ensure your acceptance into the community at large.

Another way to jump into the social media landscape is to participate in one of the unconference-style camp events which happen periodically around the country. They pack informative sessions on podcasting, videoblogging and social media all into one day long event. Here in San Antonio we have PodCamp San Antonio and the upcoming Barcamp San Antonio. Check for an event in your neck of the woods on the various camp wiki’s. Here is the Podcamp Wiki which shows future and past events.

And still another way would be to participate in a workshop or hands-on class. These are meant to be small and intimate affairs where the goal is to not just learn but to do. One of my favorite sayings is, “It’s all about the DOING”. It’s fine and dandy to have plans but if the actual DOING of the plans isn’t carried out then the plan was for naught. This could apply to just about anything but it certainly is applicable when it comes to Social Networking.

You could also hire a Social Media Consultant or Strategist to help you navigate the ever changing landscape that is Social Networking. This would be considered the most personalized method for introduction into the world of Social Networking. Each facet is highly customized to the particular organization. Having a guide to help you maneuver through the nuances of each particular site certainly makes participating less daunting.

Out of the four options I listed above, I consider the last two Social Networking Short-cuts. By hiring a Consultant or participating in a workshop you are able to shorten the learning curve considerably. The margin of error also goes down and your adoption rate goes up putting you on the fast track to Social Media Nirvana. Which is the perfect blend of real world and online world interaction with folks who are passionate about your business, brand, cause or even you.

What will it be like when you share coffee with folks all over the country over a Social Network like Twitter? How much of a boost will your career take once you engage with the LinkedIn community? Who will your dog connect with on Dogster?  Yes, even dogs and cats (Catster) are doing it. So, just how telling is it when dogs and cats have their own Social Network?

In case a workshop is more your style, I have partnered up with Connie Reece and Sheila Scarborough to conduct several workshops on Three Web 2.0 Tools. There are two in July. One is on Friday, July 18th in Austin, TX at the Hilton Garden Inn Northwest.  The other workshop will be held one week later on Friday, July 25th in San Antonio, TX at the San Antonio Technology Center. These workshops will be hands-on and highly interactive. Get ready to roll your sleeves up for an indepth introduction to three of the best ways to start your social media journey.

Regardless of the method chosen to engage in Social Networking, I do believe participation is the key to sucess. I hope you find Social Networking as informative and fun as I have.

In case you were wondering where I’ve been, the title should explain all. PodCamp San Antonio: Numero Dos (that’s 2.0 for the non-Spanish speakers) is happening on Saturday, May 3rd at the El Tropicano Hotel from 9am-5pm.

We had a great time organizing it and had the opportunity to create a wacky but fun 4-part video promo. We follow the Podcast Pickle aka The Pickleman throughout San Antonio while he searches for PodCamp San Antonio: Numero Dos. Luckily he meets lots of friendly folks, sees the sights and has an all around good time.
Day 1

Day 2

Day 3

Day 4

Want to learn about the New Media and Social Networking scene? Have a topic you would like to share? Enjoy the mental grow process? Or just want to hang around folks who are as excited about Podcasting, Blogging, Video Blogging and Social Media as you are?

Then come on down to PodCamp San Antonio: Numero Dos to participate in the Learn, Share, Grow that is PodCamp San Antonio: Numero Dos

Is selling your social network community account like selling a car, a house or a business? Can it be a simple transaction for some cold hard cash? Christopher Penn has a post giving the example of credit bureaus selling a list of names in their database to lend support to the idea of selling a large community account database. Is the credit bureaus selling lists of names any different than what Andrew Baron has done by posting his Twitter account for sale on eBay?

I say yes.

Yes, because of the intimate nature of a social network community like Twitter. Of course I could just unfollow and block him (or whoever) from following me. There is a bigger issue involved in this action. Trust. I trust the folks I’ve chosen to follow with trivial and sometimes not so trivial aspects to my life. On a daily basis we communicate bits and pieces of our lives. Now I have to wonder if the person I developed a relationship within a community will still be the same person later.

It is true that Andrew could have sold his account without informing anyone beforehand. Had he done so the new owner of the account could have wielded considerable influence. Recipients of the tweets would be none the wiser to the change in ownership. I do applaud his choice to be transparent, including the community in the sale. In a sense allowing us to be part of the process through the conversations, comments and tweets during the auction.

At the same time I am not crazy about the place this takes us the social networking community. We all know there are spammers who have discovered sites like Twitter. They’re the ones who are talking at us and not with us. Following 3000+ people with only have a few hundred following back. You can spot them a mile away because their tweets have links in every single one of their posts. So database mining, linking, selling isn’t new to Twitter. What is new is having someone with “community cred” put a For Sale By Owner sign on their personal social networking community account.

Other than trust, another thing that comes to mind is the selling of a community when it is tied so closely to your personal brand. A business brand is one thing. If you sold your business then it would stand to reason that all properties (real or virtual) would be transferred to the new owner. So if you sell your Twitter account what about your other community accounts? What about Pownce, Plaxo, LinkedIn or Facebook accounts? Are those also for sale in a separate auction?

What if the highest bidder is an entity that promotes things that are the polar opposite to your own beliefs. Say you are a “I’d rather go naked than wear fur” person and the new owner is a “Baby seals make the best fur coats” person. Do you want that tied to your personal brand?

My own thoughts are that such an action diminishes the value of social network communities. The true power of these communities is their intimate and personal nature. The folks I’ve met through Twitter are folks with whom I have enjoyed interacting. I have developed a sense of who they are and they of me. I have had the pleasure of meeting quite a few of the folks from my Twitter community. The power of the social network community is further enhanced by these face-to-face meetings. As of yet, I have not been disappointed or surprised. Everyone has been exactly who they are on Twitter. Even though we are meeting for the first time, it’s like I’m meeting with an old friend. So now take that dynamic and put it up on the auction block for sale to the highest bidder. How exactly does that translate?

I understand that Andrew left a comment on Chris Brogan’s blog that the auction of his Twitter account on eBay is an experiment. So perhaps the sale of the account isn’t real but a gimmick or perhaps research material. The auction ends in 10 days. I am sure there will be many blog posts, articles and debate surrounding this long after the auction is complete. One thing for sure, Andrew Baron has certainly stirred things up.