Using Cinch For Quick Audio

Most of you know that first and formost I am a podcaster. I love the audio medium. Back in the day (2005) I used a computer, mixer, mic and various software to share my message on the web. Fast forward a few years and now I am doing almost the same thing with an app on my iPhone. Recording a podcast or interview is as easy as pushing a button on my phone and so is posting. I can upload a photo, show notes and cross post to Twitter and Facebook. Talk about making things easier.

Granted, I am giving up editing, intro and outro music and all manner of possibilities when I forego post production. However, the ease of having my show audio up quickly and easily has made me a believer. For folks who are still sitting on the sideline when it comes to podcasting, I challenge you to give Cinch a try. You’ll become a fan of audio with a few taps on your screen.

Here are some of audio posts I did while I was at South by Southwest #SXSW last month. None of these audio posts were planned. They were all serendipitous. I was able to take advantage of the opportunities as they presented themselves. Imagine being able to do something like this at events or with your clients? The possibilities are endless.

 

Interview On Going To SXSW Badgeless

SXSW Badgeless logo courtesy of Plancast

Several of us who made the trek from San Antonio to Austin, TX for the Interactive portion of South by Southwest (SXSW) were interviewed by San Antonio Express-News reporter, Valentino Lucio about attending without an official badge. In the past 5 years, I have been badged and badgeless at SXSW. While it is true, there are certain things you can only get with a badge like access to panels, the trade show and the Bloggers Lounge. I do advise folks who have never gone to give the badged experience a try. However, do not let being badgeless stop you from participating in the festivities and reaping the rewards of such a large scale event.

SXSW Interactive has become such a big event (15K last year and 20K this year) that there is no shortage of side aka badgeless events happening. You will run into a lot of the same folks who are attending badge-only events. I have to say that in my experience having or not having a badge has not limited me one bit. I have been able to meet face-to-face with my online community and discover new friendships that will continue further online.

Just like in most things, you will get what you are looking for out of SXSW. If you want to “party like it’s 1999”, there are plenty of events to make you feel like you belong to a fraternity. If you want to make connections with new folks or simply reconnect with old friends you can do both at the same time. If you want to learn about all of the cutting edge apps and discover the next Twitter, there are plenty of folks who invite you to “download their app for free”.  Are you looking for schwag? Then you’ll leave with enough t-shirts to last all year.  There is no end to opportunities to learn, discover and have fun.

I would like to make one thing clear, I am not a SXSW-hater. I want SXSW to continue to be successful for many reasons. One of the main reasons is the fact that this is a global event that is right in our backyard. For the most part you have to travel far and wide to attend events like BlogWorld, SOBCon, CES and Le Web in order to have this kind of access to the social and tech community. I’ve met folks from all over the globe who make the annual trek to Austin for SXSW. While it does appear to be experiencing growing pains over the last couple of years, I do wish the organizers much continued success.

Links for the Badgeless: Facebook SXSW Badgeless | Plancast SXSW Badgeless | Twitter SXSW Badgeless

A copy of the article from the San Antonio Express-News is listed below as well as a link back to the original post:

San Antonians go badgeless at SXSW Interactive

Event offers much for techies without $700 registration.
By Valentino Lucio / Vlucio@express-news.net
Published 09:24 p.m., Sunday, March 13, 2011

At South by Southwest Interactive, having an event badge is a right of passage. But for some, it’s just an unnecessary accessory that is costly.

The tech world descends on Austin for five days during the interactive portion of the festival, which started Friday. And for some San Antonians, the trek up Interstate 35 is worth the trip, but the more than $700 needed to register is steep. Still, they don’t let that stop them. Many are able to party-hop, network and grab loads of free handouts without having to put a dent into their wallets.

Jennifer Navarrete, the chapter founder of the San Antonio Social Media Club, has attended the festival five times, sometimes with a pass and other times without. This year, Navarrete and her husband decided to forego the pricey badge. They were still able to meet people and attend events they had planned for.

“Whatever we wanted to get into we went to,” she said. “I ran into everyone I wanted to see, and the parties weren’t hard to get into. Some of it is serendipity, but I connected with people I only get to see a few times a year.”

As a whole, SXSW draws about 200,000 registrants and panelists to the nine-day event. It’s hard to say how many people attend the event without a badge, but several companion events have emerged around the major ones, said Navarrete, who went to various parties and attended panels at the Capitol and at the Social Media Club house near the Austin Convention Center.

“If you don’t have the budget, you can still get a lot of value without a badge,” she added. “Personally, I don’t see any value.”

For the past five years, San Antonio native Veronica Morales has attended the tech portion of SXSW and has never purchased a badge. The social media specialist, who is starting her own company called The Social Being, said there’s a lot of planning involved before she makes the trip to the festival.

“I do my homework,” she said. “It has a lot to do with your research beforehand. If you just show up, you won’t get a lot out of the visit.”

She utilizes sites such as Foursquare and Plancast to meet people and to find out what events are popular. Plus, she added, those that stay up with social media can direct people to free giveaways and contests.

“I have two shopping bags full of things,” she said.

First timer Lisa Baehr said the cost was the main reason she didn’t get a badge. The tech enthusiast wanted to be a part of the event to learn about new, emerging ideas. But, she added that because she didn’t have a badge she didn’t feel like she got to experience enough.

“I need to get a taste of it,” she said about the festival. “It’s an energizing event with a lot of new ideas. I’m considering getting a badge next year because I think I’ll get more out of my visit.”

With a lanyard around his neck, Choco Valdez just fits in with the crowd of badge holders. The architecture student takes full advantage of all the free food and drinks that sponsors provide throughout the event. This year was the second year Valdez has attended the interactive portion without a badge. The planning process for him started about five months ago and even included him creating business cards that he could use to enter contests. So far, he won a pair of concert tickets, he said.

He doesn’t spend money on a hotel because he stays with family. And last year, the Northwest Vista College student said he took $100 with him to the festival and that he made it home spending about $40. This time around his goal is to cut his spending in half.

“I’m definitely getting my money’s worth,” he said.

Read more: http://www.mysanantonio.com/business/article/San-Antonians-go-badgeless-at-SXSW-Interactive-1114994.php#ixzz1GiNBFaGC

Texas Social Media Awards 2010

Thank you! Thank you! Thank you!

On Sunday, March 14th the Austin-American Statesman held the 2nd annual Texas Social Media Awards during SXSW. Celebrating folks who in one way or another have made an impact in their communities or industries with Social Media. I am honored to have been recognized. In the judges words,

“Jennifer is driving the social media space in San Antonio. It’s rare that you find an event in the city that hasn’t been organized or touched by her in some way.”

My thanks to everyone for being part of this incredible journey. Who knew back in 2005 when the community building around the new media space began that it would evolve to this level? Not me. Folk ask me how I got involved in community building and I always go back to my start in podcasting in 2005. My need to talk face-to-face with other folks who were just as excited and passionate about podcasting as I was led me to create the San Antonio Podcasting Meetup. I have my wonderful husband, John aka @designminded to thank for the idea to start that first group. From there it led to the first Podcamp in the State of Texas and so on. There have been many people who motivated and inspired me to “do a camp”: Michael De Leon spurred on PodCamp San Antonio. Erica O’Grady inspired me to have a Startup Weekend . Whurley, Giovanni and Cody Marks Bailey encourage me to have a Barcamp. It was the persistent Connie Reece who guided me through the process of launching a local Social Media Club Chapter and Bryan Person who thought it might be a good idea if San Antonio had a Social Media Breakfast chapter. These folks inspired, encouraged and mentored me through the process of community building. I hope to have done so to others in turn.

They say no man or woman is an island and that has never been more true than when it comes to social media and community building. I am extremely proud of the robust, thriving and giving community we have in San Antonio. It is certainly indicative of what I have found in other parts of the state and country. The commandments of camp is: “Learn, Share, Grow” and the motto of Social Media Club is “If you get it, share it”. The key word in this is  SHARE. I truly believe that as long as we as a community keep this in mind in all of our endeavors we will continue to see success that is beneficial for all.

At heart of it all. I am thankful. So, I will end this post as I started it. Thank you. Thank you. Thank you.

Photo by Rodolfo Gonzalez/AMERICAN-STATESMAN

Calling Cards as the New Business Cards

I believe there is a business card identity problem. In the modern day most folks do more than one thing. In years past you had a business card from the company you worked for and that was all you needed. Fast forward to today and folks may work for a company, have their own business on the side, be involved in groups and non-profits or even work with other freelancers in a consortium.

In the past few years I’ve become more and more involved in various unconference events, podcasting and social media groups all while running my B2B online printing business. I have business cards for my business, MyLabelNet, my podcast: Morning BrewCast, my social media groups: Social Media Club San Antonio and finally my social media consulting business: Brewing Media

Other than the fact I had to print all these different cards, there was also the need to have some of each one when attending networking functions. I never knew who I was going to encounter and which business or group I would want them to remember. There were many times I was speaking to someone about social media but only had printing cards on me. I had to then take the time to explain that this was my printing business and that the main thing was that my contact info was the same as for my social media business. Would the person remember that the printing business card was for the social media person? I doubt it. I was sending a conflicting message by giving out info that was different that what the person was interested.

So with SXSW coming up, I knew I needed to wrestle the whole business card identity issue to the ground. My solution?

No business cards

I’ve opted to go for a Calling Card. It has my contact information on the front. On the back I have three of the ten business/group/events I am involved in. I figured out that most of what I do could fit into those three categories. It certainly makes it easier to understand who I am.

I am an individual who is involved in all sorts of media. From traditional print media to digital media to social media. My hope is that my calling card will be the answer to the challenge of being someone who wears many hats.

Here are a few of the cards I have used in the past:

jens-business-card-collage

And now here is my new calling card:
jens-biz-card-pic

I invite your comments, suggestions and critiques on my calling card.