Image by Bruna Pires

We all know that testimonials can be powerful tools for our business. So what are you doing with them after the first excitement wears off? One of the techniques I encourage folks to use when creating their Editorial Calendar is to share testimonials from satisfied clients. Your clients who have taken the time to let you know they appreciate your service can become part of your brand ambassador team.

Testimonials are easy to share when they are in the form of an email or letter. However, with all of today’s tools at our fingertips why limit the variety of your reach? With smartphones and apps it is also very easy to do this through audio and video.  Think about asking your happy client to share an audio or video testimonial about the service or products your business provides. Hearing the energy and excitement of someone who is “in the moment” can really drive home the point of how well your business does it’s job.

Of course, there is more than one way to capture customer testimonials. Thanks to a recent Twitter update, we can embed some of those testimonials into our website. Here is an example of some kudos that Susan Price and myself received from one of our workshop attendees:

Be creative with the different platforms you can use to capture those testimonials. You might be surprised to discover exactly how many folks have said great things about your business. Your employees, existing and potential clients will be happy to hear about all the wonderful things your company is doing when seen through the eyes of a happy client testimonial.

Want to know the other creative ways Twitter embed posts can be used in your business? Then head over to HubSpot to discover 7 Epic Uses of Twitter’s New Embeddable Tweets Feature.

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