Jennifer Navarrete

Category: Local

  • A Starbucks Observation: When Everything Goes Wrong

    Last week I did something that happens across coffee shops all across America. I had a meeting at a Starbucks. This isn’t groundbreaking news or really worth discussing except for what happened for the 2+ hours I sat inside this particular Starbucks. Let me set the stage: It was 4pm on a cold winter afternoon.…

  • SoLoMo – Social | Local | Mobile

    By now we all know that social should be a part of your overall awareness/research/customer service plan. We also know that increasingly customers are discovering your business through apps on their mobile devices. Local search has always been important and is enhanced when tied into Social and Mobile. When you tie all the aspects of…