Content Creation and Engagement on the Blockchain

Welcome to episode three of Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the third of a 30 part series. Are you ready for today’s show? I know I am. Let’s get started.

On yesterday’s show I gave a simple explanation of the difference between web 1.0, web 2.0, and web 3.0. In essence Web 3.0 is when people like you and me aka content creators who make the content are also the ones who earn from that content. So, when I create a social media post on the blockchain and through engagement such as upvotes, comments, and shares I can earn a monetary value from the engagement the content receives. What kind of content? The same types of posts you would write on Twitter, FB, Instagram, YouTube etc… is the type of content you can also create on the blockchain BUT with the opportunity to be rewarded for that content from your first post on day one.

Are you with me so far? So, I write a post on the blockchain just like I would on traditional social media except that because I wrote it on the blockchain the ability to earn from that content is part of the experience. Simple enough, right? However, I as the creator of content am not the only who can be rewarded. On no, on the blockchain everyone can get rewarded. Everyone? Okay? So who is everyone you may be asking? Well, remember I mentioned that when folks engage with your content it rewards you? Well that behavior by other people on the blockchain can ALSO reward them.

It’s called curation. Curation? Yes. Curation. If I create content that you find value in and you let me know by upvoting, commenting, or sharing then shouldn’t we both be rewarded? After all the very act of your engagement gives me value back. If you ask me it’s a novel idea that is long overdue. Once I understood this concept it changed the way I looked at everything related to social media. It was like a light bulb went off in my head. It just made sense.

Now You may be sitting there with a puzzled look on your face. That’s okay. Tomorrow’s episode will dive further into curation and I believe your look of puzzlement will turn into your very own light bulb moment. Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain.

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