Category Archives: social media

The Journey Continues

Being a space that is not limited to 4 walls, city limits, state or country boundaries makes for lots of fun and interesting opportunities. From speaking engagements, to local trade shows to incredible travel opportunities where I have the added bonus of meeting people far and wide.

Media Fuse's Social Media Powered Business Trip sponsored by Rhea Perry's Educating For Success Conference

Recently I have traveled on a Social Media Powered Business Trip to showcase the power of a smartphone to do every single bit of business and multimedia while on the go. My travels took me from my home base in San Antonio, TX to Destin, FL where I was a speaker at the Educating For Success Home Business Conference. This coincided with the launch of a new company that my partner, Jackie Adame and I launched called Media Fuse. It is a company focused on Modern Marketing Practices, Mobile Tools and Social Media. Here is a sneak peek of what happened during the trip: I was able to visit with the online and social media team behind the highly successful Beaumont Convention and Visitors Bureau campaigns.  I also met with prolific foodie video blogger Daniel Delaney of What’s This Food at a neighborhood coffee shop in New Orleans. An interview with Tom Martin and Kami Huyse on my return trip helped to complete the adventure. A full synopsis of the trip which allowed me to interview folks I had never met before who were doing some amazing things in the social space can be found on Media Fuse. If you’ve been wondering how hard it is to use mobile tools for your business, let me give you a hint: It wasn’t.

 

Social Media Lounge at the San Antonio Manufacturing Association Trade Show. Photo courtesy of Larry Lentz aka @CRMLarry

For the last couple of years I have successfully hosted “Social Media Lounges” at trade shows. The main goal being to show business folks just how easy it is to use the social and mobile tools for their business. From live video stream interviews to audio interviews via a smartphone. The tools are simple but extremely effective. Interviews for my most recent shows at Innotech San Antonio and the San Antonio Manufacturer Association’s Trade Show can be found here and here.

There are some more exciting projects  in the works which I will be sharing with you soon. Things that are in the early stages but exciting none the less. If you have some fun things you are doing in the social space let me hear from you. I enjoy hearing success stories and the unique ways folks are using all the tools at our fingertips.

Fitness Tweetup

One of the cool things about being so active in this space are the opportunities that come my way. In a recent interview with George and Paula Roberts about Fitness and Social Media, the idea for a Fitness Tweetup was born. We all know that spending an inordinate amount of time on sedentary tasks leads to a phenomenon called “Blogger Butt”. Sheila Scarborough coined this term a few years back when she began to notice that as her online persona was becoming more widely known her behind followed suit. She is not alone in the observation. Many of us who spend most of our lives online have noticed our own “widening and expanding” presence.

There have been all kinds of tweetups around various topics: Networking, Drinking, Cupcakes, Movies, Entertainment, Comedy, Sneak Peeks, etc… However, I had never heard or seen a Fitness Tweetup. I RSVP’d for my first ever Fitness Tweetup with a little bit of trepidation. I’ve done a few 1/2 Marathon’s (13.1 miles) and can run on a treadmill for anywhere from 2-5 miles, but I am not in what I would consider “fighting shape”. Would I show up to a room of hard bodies? Would the instructors take a look at me and go into drill sergeant mode? I imagined Gunny yelling in my face demanding, “Drop and give me 20!” and any other number of scenarios in which I was likely to fail.

I was pleasantly surprised to discover that although the 30 minute workout at the Fitness Tweetup was challenging, it was something a newbie like myself could do. By no means was I graceful, but by the end of 30 minutes I was sweaty and felt a sense of accomplishment. The workout was comprised of simple but effective moves and changed up so much and so often that before I had time to realize it, we were done. For me the hardest part of the entire workout was the Yoga Warmup.

Over the next couple of days I pondered the effectiveness of a Fitness Tweetup. Could this be something the geek and social media community could benefit from? The answer for me was a resounding, “Yes!” Even my husband who does weekly bike rides of 17-20 miles with the Otra Vez Biking and Adventure Club felt the soreness over the next couple of days. It really gave me food for thought when someone who I consider physically fit says, “Man, that was a workout”.

I admire this new and innovative approach to fitness and the online social community which George and Paula Roberts have embarked on.  I encourage folks to join them for their next Fitness Tweetup. It’s the kind of event we can all benefit from both physically and mentally which has a long-tail impact for the years to come.

Here is an interview I did with George, Paula and John post workout:

 

 

What’s New? Camps, Conference and Speaking

Want to know what is going on in Jen’s World? Let start with MobiCamp San Antonio on Saturday, February 26, 2011.

You may be wondering exactly what MobiCamp San Antonio is all about. Well here in a nutshell is an explanation:

“MobiCamp San Antonio is an UnConference being held to focus conversation around the use of mobile technology from smartphones to tablet devices to apps and beyond as it relates to business, nonprofits and our daily lives. It’s an “UnConference”, meaning that it’s a conference organized in an ad-hoc manner for everyone to attend and participate in.

The mantra of every camp is “Learn, Share, Grow” We hope that folks will come ready to do all three.

There are no keynote speakers or rigidly defined schedules. Anyone with something to contribute or with the desire to learn is welcome and invited to join. Want to learn more about the business use of smartphones, mobile apps, fund-raising on the go, live video and audio streaming and how it can happen all from your mobile devices? Always wanted to know more about the staying connected and productive while on the go? Then MobiCamp San Antonio is the place to be. We are planning for a crowd of the most plugged-in, most active mobile, business, education, social media and connected folks from all around Texas.”

 

On March 3rd my company, Brewing Media,  will host another Social Media Lounge at Innotech San Antonio which is being held at the Norris Conference Center. Swing on by to learn how social media can be a part of your communication strategy and marketing campaigns. There will be a live streaming video interviews and audio podcasts being recorded throughout the day long event. By using these tools on the trade show floor we show folks just how easy it is to implement these tools into their existing campaigns.

I am also hosting a session in the afternoon titled, “Social Media Mobile Strategies: There’s An App For That” If you’re curious to learn how your phone could be your business partner then you might want to consider attending my session. Here is a brief description of what you can expect,

“The business world is in a fast paced transition. It has never been easier to stay productive and connected. Mobile tools and apps are leading the way.

The word mobile has gone beyond the word phone. In today’s world mobile = customers on the move. It means, staying productive regardless of location. It means business doesn’t stop just because you stepped out of the office.

The new generation of smartphones like iPhones, Androids, Windows 7 coupled with the explosion of tablet devices like iPad, Galaxy, Streak have changed the way business gets done.

Smart business uses all of the available smartphone apps, online and social tools at their disposal to get things done. Need to submit purchase orders? Process payments? Share contact information? There’s an app for that.

Learn the innovative ways that business, nonprofits and groups are using these tools to run their organizations. Specific social media strategies and productivity apps will be revealed.

Discover the true power of these tools to make business happen on the go.”


On March 9th I will be headed to Austin, TX for RISE Austin. RISE is a weeklong city-wide event focused on entrepreneurship.

“What is special about RISE? Unlike traditional conferences, RISE is about entrepreneurship FOR the people. Because our sessions are free, RISE attracts incredibly diverse participants, reflecting all ages, stages and industries.

The RISE conference is hands-on and creative, just like our participants. Anyone can organize and host a RISE session on the topic of his/her choice. Sessions are limited to 25 to promote a highly collaborative experience. Join us for RISE 2011: March 7-11, 2011.”

This is my 3rd year to present a session at RISE. It is such an amazing and unique event that I would love to see replicated in cities around the globe. You can find me presenting “Business On The Go: Smartphones, iPads and Apps, OH MY!” at the Bob Bullock Museum on Wednesday, March 9th from 12:00-1:30pm.

“Modern business is done on the go. We take our smartphones with us everywhere. Apps are the latest tools that have helped turn our phones into a powerhouse business tool. With the introduction of the iPad and other tablet devices, business have never been more mobile. In this session we will discover the ways that smart business, nonprofits and groups are using these tools to run their organizations. We will discuss specific productivity and social media apps, dissect a “Day In The Life” case study and have a hands-on session. Get ready to roll your sleeves up to experience the power of these tools to make business happen on the go. From mobile platforms to apps to audio and video streaming to Facebook and FourSquare check ins, the ability to be productive while staying connected has never been easier.”

There are lots of fun places you can fine me at but the easiest way to keep up is to connect with me online. Twitter and Facebook are the two main locations where my conversations tend to happen. Feel free to join me. The best way to start a relationship with me online is to introduce yourself. I recommend drinking a cup of coffee before diving into the chattiness.

…and that’s all I have to say about that

Building community is no easy feat. It takes a long time to create something where there was nothing before. Back in 2005, I heard about this thing called podcasting and was seeking local support. My husband suggested I create a MeetUp group in order to be a beacon for folks like me in San Antonio and the surrounding areas. I had no idea where that first step at building community would take me.

The San Antonio Podcasting group allowed me to connect with folks who were just as excited about podcasting as I was. It also became a place where we could educate and encourage the curious. We shared our knowledge with anyone who was interested in podcasting. The folks I met during those early years are folks that I consider my good friends to this day.

Back then most online interaction was either through our local meetup group or the larger far reaching Podcasters Yahoo group.  It was through these online interactions that I started meeting folks who were creating these events called Camp. I had never heard of it before and was intrigued. On Sunday, August 27, 2006 my life opened up in a whole new way. I attended my first unconference event,  Barcamp Texas.  This was my first introduction to how community building could extend past a city.The folks I met there were bursting with energy. I remember the discussion topics ranging from Ruby on Rails to podcasting to video blogging to leadership and much much more. The conversation was so rapid fire and varied. It was exhilarating.  I learned about all kinds of upcoming events and got connect with these folks online.

The next camp event I attended was in in March of 2007 and it was organized by these same folks. It was the first Barcamp Austin. I knew about this event with enough advance notice to include the podcasting group. I shared what I had gleaned from my experience in August and got a group together to represent San Antonio. It was during this planning phase the question, “When will we get a Podcamp in San Antonio?” was asked in an online discussion. You see Boston had just held the very first Podcamp in September 2006 and the idea of having an event dedicated to podcasting was very appealing.

We made the official announcement at Barcamp Austin about Podcamp San Antonio. We went back to San Antonio ready to make it happen but with no clue how. Up until then we had only been on the participant side of a camp. Now we were going to have learn how to be organizers of a camp.  Lucky for us we had folks more than willing to share their knowledge and insight to make this dream a reality. We sought out the advice of the folks who were doing it. The organizers of Barcamp Austin and Podcamp Boston were our models.

There had never been a camp in San Antonio. So the first challenge was to educate potential sponsors, participants and encourage folks who had something to share to join us. On May 19, 2007 the very first camp event in San Antonio was held. It was a labor of love for the all volunteer San Antonio Podcasting group. At the end of the day we were so appreciative of our wonderful sponsors and donors who made it possible to make this event free to participants.

The thing we knew about camp was this: It was a no-pitch zone, It was a Learn, Share, Grow event. Sponsors gave money to encourage and support community but did not speak or solicit business in any way shape or form. This was such a new and radical concept and so different from typical conference style events. The thing that made it different was that it was called an UnConference.

An unconference is a facilitated, participant-driven conference centered on a theme or purpose. The term “unconference” has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations. Wikipedia

Once the dust had settled from our day long event, we knew that we would do this again. From that point on we have had a podcamp in San Antonio each and every year (4 so far). We branched out to organize Barcamp, Freelance Camp, TweetCamp, ActionCamp and more. Through camps we were able to come together to build community. It was absolutely wonderful.

I can honestly say it wasn’t all wine and roses. There were times I had to take a firm hand with folks to help them understand that although we were in possession of participant registration information, it was never to be used for non-camp purposes. I had great teachers and knew that to spam this newly found community would be counter productive to all of the collective efforts to build a community in San Antonio. We had to set ourselves apart from traditional events in order to succeed.

At every event folks came up to us and told us they never knew such a wonderful and giving community existed. By hosting events that encouraged the open sharing of concepts, ideas and knowledge a wonderful thing happened. It was like watching a newly born foal trying to stand up on it’s gangly legs. Our community was slowly but surely growing and learning to stand on it’s own. Most of the folks I consider my friends and peers I met through the camp community. I think most folks will say the same of me.

Fast forward a few years and the camp model as we know it is changing. I have always stood by the concepts I learned from those pioneers who introduced me to the unconference world back in 2006. Sponsorships have been the way for camps to maintain the free model. If the organizers are the brains of the operation and the participants are the heart of the event, then sponsors are the lifeblood that make it all possible.

There are plenty of fantastic sponsors ready to help support camp events. Finding these sponsors does take time. Bringing a camp into fruition is an all volunteer effort. I have never heard of an organizer getting paid for putting a camp together. The funds for the event held here in San Antonio have always come from sponsors and donors. Every single participant has attended for free.

Let me share a secret with you. It doesn’t take a lot of money to host a camp. Your biggest expenses are always the venue, shirts, badges, banner and maybe a lunchtime meal. I usually opt to allow folks enough time to manage their own mealtime expenses to keep costs down. Many times venues will either donate their space as sponsorship or the cost of the space can be translated to food or snacks for participants. I have always liked handing out a camp t-shirt and badge as participant take-aways. I love it when I see t-shirts of our past events around town. I still hear from folks who hold onto their camp badges as keepsakes. It is a reminder of their shared experiences. However, even then that is only if you have enough sponsorship to afford those items. The main purpose of a camp to Learn, Share, Grow. You don’t need a shirt or badge to make that happen.

For some unknown reason the free model is changing. I’m seeing camps charging fees to participants. It saddens me to think about how folks who are new to the camp concept are joining the party too late. The  free and open Learn, Share, Grow model is becoming less common. I’ve always held the belief that if you charged for an event it was called a conference, a seminar, a workshop. Those existing models work well if you want to charge for knowledge. Camp was called an UnConference because it was the opposite of a traditional conference in so many ways. A few of them being:

-No set speakers (whoever shows up creates the event)

-Open and free to all (sponsorship & donations made this possible)

-No pitch zone (before, during or after)

If you were lucky enough to attend one of these free events it changed the way you thought about San Antonio and started you on the journey to being a part of this wonderful and thriving community.

I feel for the folks who are discovering the camp concept for the first time in a pay for admission environment. I recently attended an event that had the word “camp” in it’s title and charge a $20 fee. It was different than what I would call a traditional camp. It had a keynote speaker, preselected speakers and topics. Attendees were not part of the creation of the event. So yes, it was different.

The challenge I face with folks using this concept to then take what was an existing free model and then turn around to charge an entrance fee while still crowdsourcing goes against everything I’ve held dear about camp over the last few years. It seems counter intuitive to charge a fee to participants and while asking them to create the event.

I reached out to my peers. I connected with the folks who led the way. The folks whom I consider to by my mentors. It seems that those folks don’t “do camp” anymore. For varying reasons many of the pioneers have opted out of creating camps. This has left a gaping void in communities far and wide. I understand why. As a pioneer, you want to lead the way. You want to show folks how to do it and do it right. You want to allow for each city event to have it’s own unique flavor. It really can be a wonderful thing to see something grow and blossom where before there was nothing. However, seeing the rules change for the folks who are new to the game has left me with a hollow feeling. Honestly, it doesn’t make sense to me.

I have been approached by several folks in the community asking me about this new pay to play model. There is disappointment and frustration coming from folks who understand camp. I had tried to stay away from what I knew is one of my hot button topics.

I have always believed that camps should be free.

I went on a recent rant about this and allowed my frustration to show through. Probably not the wisest decision I’ve made, but I’m not going back to delete those posts. To do that would be the opposite of being transparent. Being social sometimes means we don’t agree. It’s okay. Every family goes through challenging times. This is one of them.

The fact of the matter is that it takes work to make a camp a success. It takes time out of already busy schedules. Finding a venue, soliciting sponsors, encouraging folks to attend. It might seem easier to charge a fee to cover costs instead of working the sponsorship model.

Here’s another secret: Sponsorship for camps I have been involved in have started at $100.

Let me repeat this, “It really really doesn’t take that much money to create a camp.”

It is not about the shirts or badges or anything else. It is only about the Learn, Share, Grow.

Everyone I know has been lucky enough to be a part of this in a free model. It would appear the folks who are only now joining the party aka the late adopters will not be so lucky.

I’ve said my peace and ….. that’s all I have to say about that.

Texas Social Media Awards 2010

Thank you! Thank you! Thank you!

On Sunday, March 14th the Austin-American Statesman held the 2nd annual Texas Social Media Awards during SXSW. Celebrating folks who in one way or another have made an impact in their communities or industries with Social Media. I am honored to have been recognized. In the judges words,

“Jennifer is driving the social media space in San Antonio. It’s rare that you find an event in the city that hasn’t been organized or touched by her in some way.”

My thanks to everyone for being part of this incredible journey. Who knew back in 2005 when the community building around the new media space began that it would evolve to this level? Not me. Folk ask me how I got involved in community building and I always go back to my start in podcasting in 2005. My need to talk face-to-face with other folks who were just as excited and passionate about podcasting as I was led me to create the San Antonio Podcasting Meetup. I have my wonderful husband, John aka @designminded to thank for the idea to start that first group. From there it led to the first Podcamp in the State of Texas and so on. There have been many people who motivated and inspired me to “do a camp”: Michael De Leon spurred on PodCamp San Antonio. Erica O’Grady inspired me to have a Startup Weekend . Whurley, Giovanni and Cody Marks Bailey encourage me to have a Barcamp. It was the persistent Connie Reece who guided me through the process of launching a local Social Media Club Chapter and Bryan Person who thought it might be a good idea if San Antonio had a Social Media Breakfast chapter. These folks inspired, encouraged and mentored me through the process of community building. I hope to have done so to others in turn.

They say no man or woman is an island and that has never been more true than when it comes to social media and community building. I am extremely proud of the robust, thriving and giving community we have in San Antonio. It is certainly indicative of what I have found in other parts of the state and country. The commandments of camp is: “Learn, Share, Grow” and the motto of Social Media Club is “If you get it, share it”. The key word in this is  SHARE. I truly believe that as long as we as a community keep this in mind in all of our endeavors we will continue to see success that is beneficial for all.

At heart of it all. I am thankful. So, I will end this post as I started it. Thank you. Thank you. Thank you.

Photo by Rodolfo Gonzalez/AMERICAN-STATESMAN

The Things I’m Doing, The Places I’ll Be

If you’ve ever taken the time to look on the right side of my blog, you’ll see the section titled, “The Things I’m Doing, The Places I’ll Be”.  I started using this a few years ago in response to folks asking me, “What do you have coming up?” Since not everyone can keep track of my tweets, it made sense to have a place that folks could easily discover the various events I may be organizing, attending or presenting. It is a mixed bag of all three.

Today, tomorrow and next week are going to be a hot bed of activity for me:

Thursday, March 4th 9:30-10:30am Speaking at Innote6ch San Antonio about Social Media for Business

Friday, March 5th 10:00-11:30am Hands on session at RISE Austin

Tuesday, March 9th Houston-bound with the MoveforFREE team for their “On the Move” tour to celebrate their 10 year anniversary.

Thursday, March 11th 6:30-9:30pm Social Media Club at SeaWorld San Antonio’s new “AZUL: Lure of the Sea” show.

Friday, March 12th – Tuesday March 16th I’ll be attending South by Southwest Interactive aka SXSW (Look for some Tech in Twenty videos)

Wednesday, March 17th 7:30-900am Social Media Breakfast San Antonio

Friday, March 19th-Sunday March 21st South Texas Bike Show

In between all of that look for weekly Tech in Twenty SV shows which are released every Friday morning.

Still not sure you can keep up with this highly caffeinated social gal? Well you could always follow me on Twitter @epodcaster or catch some of my presentation session videos on Ustream

I am including the embed video of today’s sessions inside the Social Media Lounge sponsored by my company, Brewing Media

Streaming video by Brewing Media on Ustream.tv

Running image by Petr Kratochvil

The Other Half Time Show

A group of geek musicians got together for an impromptu jam session after Tweetcamp San Antonio in July 2009. Since this all started because of Twitter, they decided to call themselves the Twitter Jam Band. This ad hoc group got together to play several times during 2009. Members would vary depending on who showed up.

The idea for The Other Half Time Show was conceived during a conversation between Alan Weinkrantz and Jennifer Navarrete at a luncheon. To live web stream the Twitter Jam Band during the SuperBowl seemed like a crazy idea. The decision to pair up this event as a fundraiser for Holly Julian was what turned the idea into a reality.

Holly Julian has Chronic Obstructive Pulmonary Disease or C.O.P.D. (4th largest killer in US) and is raising funds to help pay for anticipated out of pocket expenses for her much needed double lung transplant. Holly’s husband, Steve, is a member of the Twitter Jam Band which is why this was a natural fit. Their fundraising goal is $100,000. Thus far they have raised $20,000 through bake and plant sales, silent auctions and other community events. Our hope is that The Other Half Time Show Benefit Concert can go a long way towards raising the remaining $80,000.

We are asking folks to “Share. Watch. Donate.”

SHARE this by stumbling, blogging, tweeting, facebooking and talking to your friends and network about this event. Direct folks to http://theotherhalftimeshow.org

WATCH us on Sunday, February 7, 2010 as the Twitter Jam Band performs 3 songs during The Other Half Time Show. The performance will begin 5 minutes after The Who are done with the Super Bowl Half Time Show.

DONATE the cost of a day or week or month’s worth of lattes or more to Holly Julian through the National Foundation of Transplants http://www.transplants.org/donate/hollyjulian

You can find out more about Holly Julian at Hugs4Holly http://hugs4holly.org

Organizers for this event are:

Alan Weinkrantz | Jennifer Navarrete | John Navarrete | Luis Sandoval

Texas Social Media Awards: I’ve Been Nominated!

In case you missed all the hubbub surrounding the Second Annual Texas Social Media Awards put on by the Austin-American Statesman, here is a breakdown:

• Nominations are open to any resident of Texas
• Nominees are listed and commenting is open for judges to consider
• Judges pick top 25
• Winners are announced at SXSW

There are many amazing social media mavens in the nomination list. The list is worth a long look. As the title to this post states, “I’ve been nominated!” <–Many thanks to the fine folks who put me in the running. I am honored to be included alongside folks I look up to as well as many of my friends.  The judges will announce the top 25 nominees by March 3rd and winners will be announced at the awards ceremony during SXSW on March 14th.

Gordan Hartman interview at Morgan’s Wonderland Park

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Jennifer interviews Gordan Hartman after the tour of Morgan’s Wonderland Park.

Social Media Club San Antonio was invited for a sneak peek tour of the under construction facility. This one of a kind park is designed for children and adults with special needs to enjoy outdoor recreation with family and friends.

Picture of Shelley Cook @shelleyrae, Gordan Hartman @ghff and Jennifer Navarrete @epodcaster

Mobile post sent by jennifer using Utterli. reply-count Replies.  mp3