Most of you know that first and formost I am a podcaster. I love the audio medium. Back in the day (2005) I used a computer, mixer, mic and various software to share my message on the web. Fast forward a few years and now I am doing almost the same thing with an app on my iPhone. Recording a podcast or interview is as easy as pushing a button on my phone and so is posting. I can upload a photo, show notes and cross post to Twitter and Facebook. Talk about making things easier.

Granted, I am giving up editing, intro and outro music and all manner of possibilities when I forego post production. However, the ease of having my show audio up quickly and easily has made me a believer. For folks who are still sitting on the sideline when it comes to podcasting, I challenge you to give Cinch a try. You’ll become a fan of audio with a few taps on your screen.

Here are some of audio posts I did while I was at South by Southwest #SXSW last month. None of these audio posts were planned. They were all serendipitous. I was able to take advantage of the opportunities as they presented themselves. Imagine being able to do something like this at events or with your clients? The possibilities are endless.