Welcome to Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the fourth in a 30 part series. The goal of this show is to demystify the blockchain as a content creation destination, simplify the onboarding process, and encourage you to learn more about Web 3.0. This week the focus has been on that first part. demystifying the blockchain.

Yesterday I shared some basics of how creating content on the Blockchain can reward content creators. I also mention how engagement such as upvotes, comments, and sharing content can also reward readers of your content. If you recall, the act of engaging with content on the Blockchain is called Curation. This is one of two episodes which will look at the concept of Curation. We’ll begin today and then round out the topic in the next episode.

Now before we dive into the show, I would like to add a disclaimer: please know that this is not financial or investment advice. This is strictly for informational purposes. I am sharing with you what I have learned over the last few months of creating content on the Blockchain. Do your own due diligence before taking any action which may have financial implications. The fact is I am not a financial advisor nor have I played on on TV. So now that we’ve gotten that out of the way, let’s begin.

What is a Curator? According to dictionary.com: “A Curator is a person who selects content for presentation, as on a website” https://www.dictionary.com/browse/curator So as it relates to our focus on curating content on the Blockchain, when you upvote, comment or share content you are a Curator. And by doing so on the Blockchain vs. traditional social media platforms it is possible to earn a reward when engaging with content and creators you like.

On traditional social media aka Web 2.0, I can like your tweet, comment on your Instagram post or share your Facebook post and while I am happy to support your work in this way, there is no opportunity for me to be directly rewarded in return. For that matter unless you are an Influencer with sponsors or have your own product or service, it’s unlikely you as the content creator will be directly rewarded from an individual post either.

Now let’s flip this concept on it’s head by putting these same behaviors of liking aka upvoting, commenting or sharing a post but let’s do that on the Blockchain aka Web 3.0. Remember the Web 3.0 meme I shared in episode two. In Web 1.0 companies made the content. companies made the money. Web 2.0 we create the content and companies make the money. Web 3.0 is we create the content and we can make the money. But not just when we make content. We can also earn because it is possible to never create a single piece of original content and still benefit from the content you curate. Again curation is upvoting, commenting on or sharing other’s content.

Let me pause here to ask if what I’m saying sounds like I’m speaking Klingon or if maybe, just maybe it’s starting to sound a little bit like English. If you are still hearing Klingon, that’s okay. There is a lot to unpack here and it’s easy to get lost. This is why I’m sharing Curation in two parts. The complexity of the Blockchain is also why this is a 30-part series of short bite-sized nuggets of information.

So, I’ll sum part one of Curation like this, its the same behaviors of liking, commenting, sharing that we do right now on traditional social media but when done on the Blockchain can reward you as the Curator of that content. I don’t know about you, but I like the idea of being a Curator.

Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain. On tomorrow’s episode I’ll share specific examples of how curation works.