Learn about the future of content creation and podcasting 2.0 with Jennifer Navarrete
Hosted by Ozeal and PodHouston
Hosted by Ozeal and PodHouston
Welcome to Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the fourth in a 30 part series. The goal of this show is to demystify the blockchain as a content creation destination, simplify the onboarding process, and encourage you to learn more about Web 3.0. This week the focus has been on that first part. demystifying the blockchain.
Yesterday I shared some basics of how creating content on the Blockchain can reward content creators. I also mention how engagement such as upvotes, comments, and sharing content can also reward readers of your content. If you recall, the act of engaging with content on the Blockchain is called Curation. This is one of two episodes which will look at the concept of Curation. We’ll begin today and then round out the topic in the next episode.
Now before we dive into the show, I would like to add a disclaimer: please know that this is not financial or investment advice. This is strictly for informational purposes. I am sharing with you what I have learned over the last few months of creating content on the Blockchain. Do your own due diligence before taking any action which may have financial implications. The fact is I am not a financial advisor nor have I played on on TV. So now that we’ve gotten that out of the way, let’s begin.
What is a Curator? According to dictionary.com: “A Curator is a person who selects content for presentation, as on a website” https://www.dictionary.com/browse/curator So as it relates to our focus on curating content on the Blockchain, when you upvote, comment or share content you are a Curator. And by doing so on the Blockchain vs. traditional social media platforms it is possible to earn a reward when engaging with content and creators you like.
On traditional social media aka Web 2.0, I can like your tweet, comment on your Instagram post or share your Facebook post and while I am happy to support your work in this way, there is no opportunity for me to be directly rewarded in return. For that matter unless you are an Influencer with sponsors or have your own product or service, it’s unlikely you as the content creator will be directly rewarded from an individual post either.
Now let’s flip this concept on it’s head by putting these same behaviors of liking aka upvoting, commenting or sharing a post but let’s do that on the Blockchain aka Web 3.0. Remember the Web 3.0 meme I shared in episode two. In Web 1.0 companies made the content. companies made the money. Web 2.0 we create the content and companies make the money. Web 3.0 is we create the content and we can make the money. But not just when we make content. We can also earn because it is possible to never create a single piece of original content and still benefit from the content you curate. Again curation is upvoting, commenting on or sharing other’s content.
Let me pause here to ask if what I’m saying sounds like I’m speaking Klingon or if maybe, just maybe it’s starting to sound a little bit like English. If you are still hearing Klingon, that’s okay. There is a lot to unpack here and it’s easy to get lost. This is why I’m sharing Curation in two parts. The complexity of the Blockchain is also why this is a 30-part series of short bite-sized nuggets of information.
So, I’ll sum part one of Curation like this, its the same behaviors of liking, commenting, sharing that we do right now on traditional social media but when done on the Blockchain can reward you as the Curator of that content. I don’t know about you, but I like the idea of being a Curator.
Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain. On tomorrow’s episode I’ll share specific examples of how curation works.
Welcome to episode three of Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the third of a 30 part series. Are you ready for today’s show? I know I am. Let’s get started.
On yesterday’s show I gave a simple explanation of the difference between web 1.0, web 2.0, and web 3.0. In essence Web 3.0 is when people like you and me aka content creators who make the content are also the ones who earn from that content. So, when I create a social media post on the blockchain and through engagement such as upvotes, comments, and shares I can earn a monetary value from the engagement the content receives. What kind of content? The same types of posts you would write on Twitter, FB, Instagram, YouTube etc… is the type of content you can also create on the blockchain BUT with the opportunity to be rewarded for that content from your first post on day one.
Are you with me so far? So, I write a post on the blockchain just like I would on traditional social media except that because I wrote it on the blockchain the ability to earn from that content is part of the experience. Simple enough, right? However, I as the creator of content am not the only who can be rewarded. On no, on the blockchain everyone can get rewarded. Everyone? Okay? So who is everyone you may be asking? Well, remember I mentioned that when folks engage with your content it rewards you? Well that behavior by other people on the blockchain can ALSO reward them.
It’s called curation. Curation? Yes. Curation. If I create content that you find value in and you let me know by upvoting, commenting, or sharing then shouldn’t we both be rewarded? After all the very act of your engagement gives me value back. If you ask me it’s a novel idea that is long overdue. Once I understood this concept it changed the way I looked at everything related to social media. It was like a light bulb went off in my head. It just made sense.
Now You may be sitting there with a puzzled look on your face. That’s okay. Tomorrow’s episode will dive further into curation and I believe your look of puzzlement will turn into your very own light bulb moment. Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain.
You know what that sound means? It’s time for Social Media and the Blockchain with me, Jennifer Navarrete. The goal of this show is to demystify your use of the blockchain, simplify the onboarding process, and encourage you to learn more about Web 3.0.
Today, my focus is on that first part. demystifying the blockchain. You may think the blockchain is a difficult and complex topic to discuss and it can be, but remember that all we are here to do is focus in one idea per day. We’re going to baby step our way to understanding. Each show will build upon the previous so that by the time we are done with this 30 day series you will have a confident understanding of social media and the blockchain. So let’s get started.
Today I am going to share something I believe will help set the foundation for everything else and it all starts with a meme. A meme? Yes, a meme. It gave a quick comparison of Web 1. 0, Web 2.0, and Web 3.0 And it went like this:
| Web 1.0 | Companies make the content | Companies make the money
| Web 2.0 | Users make the content | Companies make the money
| Web 3.0 | Users make the content | Users make the money
Users make the content and users make the money? Hmm…What exactly does that mean?
Well we’ll dive further into that this week beginning with episode 3. Thank you for joining me for another episode of Social media and the Blockchain.
You have a mission and a message and you know podcasting is the right way to get the word out. FANTASTIC! But where do you begin?
The biggest obstacle with starting a podcast is all of the decisions you must make before you even hit record. From show and tech questions like…
You’d be forgiven if you felt the need shout, “Calgon take me away!”
If these questions have been running through your mind, you are not alone. While podcasting has grown in popularity and reach, there doesn’t seem to be a clear-cut way to go from idea to launch.
Enter the 7-Day Podcast Launch Challenge: PLAN IT!
Before you ever hit record you must first plan your show. Join 16 year podcast veteran, Jennifer Navarrete for a 7-day challenge which will fast-track your knowledge with a simple, easy-to-follow actionable plan. When you complete the challenge all of your questions will have been answered AND you will have an easy to follow step-by-step plan to launch your podcast.
What are you waiting for? Sign up now! The 7-Day Podcast Launch Challenge begins on August 1, 2021. By August 7th you will have your podcast launch plan ready to share your mission and your message with the world. LET’S GOOOOO!
On the May PRSA San Antonio monthly meeting, Jennifer Navarrete joins a panel to share the “Secrets of the Best Digital Storytellers”. Jennifer will share how the rapid growth of podcasting and social audio platforms like Clubhouse and new features like Twitter Spaces are changing the digital storytelling landscape. An exclusive session for PRSA San Antonio members only.
During the 2010 National Podcast Post Month, I endeavored to work on combating my Shiny Object Syndrome (SOS). Like most things in life, what I planned and what actually happened were two entirely different things.
If you will recall, my topic was “How To Make A Camp”. It was going well. I recorded 11 days of podcasts faithfully until day 12 hit. Client projects and general busyness took me away from the daily NaPodPoMo podcasts. So, instead of throwing in the towel, I opted to record the remaining podcasts in one sitting.
On November 30th, I sat down with my outline and hit the record button 20 times (19 podcasts plus 1 to intro my mad dash recording frenzy). It was fast, furious and a whole hell of a lot of fun. I love podcasting. National Podcast Post Month always reminds me what got me into all of this social media craziness to begin with.
If you want to hear all of the 30 audio posts you can do it by checking out my NaPodPoMo 2010 Album on Cinch.
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On day three, I share what I consider to be the three reasons you should consider doing a camp.
BTW, the feedback on this series has been great. Love that this topic has turned into a dialogue. Yesterday’s podcast, What Is A Camp received a couple of thought provoking response from @LynetteRadio & @TheGrannyGamer
Here is the link to their insightful comments.
I have a question for you. In what way would you all prefer me to respond to feedback? Within the daily podcasts, in a separate Cinch recording or via blog post? I’m open to your suggestions.
Cheers!
Video Intro to my session of The Girlfriend’s Guide to Business of Blogging