The Social Media Snake-Oil Salesman

As Social Media joins the main­stream there is a dis­turb­ing new trend emerg­ing. Some­one who three months ago never even heard of Social Media is now call­ing them­selves an expert. Recently I saw a web­site offer­ing “Social Media Cer­ti­fi­ca­tion”. This was from some­one many in the com­mu­nity had never heard of before. We rolled our […]

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