Tag Archives: social media

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Curation on the Blockchain – Part Two

Welcome to Social Media and the Blockchain. I am your host, Jennifer Navarrete. This episode is the fifth in a 30 part series and the second on the topic of curation.


Now, the goal of this show is to demystify the Blockchain as a content creation destination, simplify the onboarding process, and encourage you to learn more about Web 3.0. This week has been about demystifying the Blockchain. In episode four, I laid out the basics of being a Curator on the Blockchain. How upvotes, comments, and shares can be rewarding for both Content Creators and Curators. With yesterday’s explanation of curation, I thought today we would give a basic understanding of the value of being a content curator.


This is the part where I remind you that this is not financial or investment advice. I am sharing my personal experience with creating and curating content on the Blockchain. This show and supporting blog post is strictly for educational purposes. Do your own due diligence before taking any action on something that may have financial ramifications. I am not a financial advisor. Nor, to the best of my knowledge, have I played one on TV.

Same Behaviors Different Results

In previous episodes, I’ve mentioned the same behaviors we do on traditional social media (like Twitter, Facebook, Instagram, and YouTube) are the same behaviors we can do on the Blockchain. But, with the potential for rewards for both Content Creators and Curators.

When I find a post or video or photo that I like, learn from, am inspired by, or entertained by I will either upvote, comment, or share that content. Sometimes I do all three, but that content has to be top tier for me to do that. I am more likely to upvote than comment and I am especially selective of what I reblog. After all, each of these steps is also a reflection of my role as a Curator.

If this sounds serious, it isn’t that much different than going on Twitter and liking a tweet or retweeting or simply replying to a tweet. However, when I do these actions on Twitter. there is not a built-in opportunity for me to be rewarded like there is on the Blockchain. Now, these are only a few examples. This does not mean every time I curate I earn a reward. Not at all. There are plenty of times when I comment on a post and receive no return engagement. Not every post or every comment is found by others to be worthy of their curation.

Explaining Rewards…Simply

So how exactly does curation work as far as rewards go? When a post reward is paid, the value of that reward is split out between the Author and the Curators. How? Well, that depends on many factors. Generally speaking, the Author aka Content Creator receives around half of the value of the reward. And the Curators (all of the people who upvoted or commented or shared the post) will share in the balance dependent on even more factors such as influence, vote value, etc.

As we are only on day five of this series, this is purposefully vague as to not get lost in the weeds. Each episode builds nuggets of knowledge that are building upon one another. This will make more sense as we go. What I want you to take away from today’s episode is that you, as the Curator of content (through your participation either through upvotes, commenting, or sharing) can be rewarded. However, if a post does not receive enough upvotes, comments, or shares to earn value then there will be no reward for either the Content Creator or the Curators. Why doesn’t every single post or comment receive a reward? Well, this is to encourage folks to make good meaningful informational, educational, inspiring, or entertaining content as opposed to just posting to post. What you create should have value, and who gets to determine that value? The Curators do.

In essence, this is a sort of checks and balances between content creators, content curators, and the community at large. And with that, I will bring this episode to a close.

Thank you for joining me for another episode of Social Media and the Blockchain. In the next episode, we’ll take a look at communities on the Blockchain.


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Content Creation and Engagement on the Blockchain

Welcome to episode three of Social Media and the Blockchain. I am your host, Jennifer Navarrete and this episode is the third of a 30 part series. Are you ready for today’s show? I know I am. Let’s get started.

On yesterday’s show I gave a simple explanation of the difference between web 1.0, web 2.0, and web 3.0. In essence Web 3.0 is when people like you and me aka content creators who make the content are also the ones who earn from that content. So, when I create a social media post on the blockchain and through engagement such as upvotes, comments, and shares I can earn a monetary value from the engagement the content receives. What kind of content? The same types of posts you would write on Twitter, FB, Instagram, YouTube etc… is the type of content you can also create on the blockchain BUT with the opportunity to be rewarded for that content from your first post on day one.

Are you with me so far? So, I write a post on the blockchain just like I would on traditional social media except that because I wrote it on the blockchain the ability to earn from that content is part of the experience. Simple enough, right? However, I as the creator of content am not the only who can be rewarded. On no, on the blockchain everyone can get rewarded. Everyone? Okay? So who is everyone you may be asking? Well, remember I mentioned that when folks engage with your content it rewards you? Well that behavior by other people on the blockchain can ALSO reward them.

It’s called curation. Curation? Yes. Curation. If I create content that you find value in and you let me know by upvoting, commenting, or sharing then shouldn’t we both be rewarded? After all the very act of your engagement gives me value back. If you ask me it’s a novel idea that is long overdue. Once I understood this concept it changed the way I looked at everything related to social media. It was like a light bulb went off in my head. It just made sense.

Now You may be sitting there with a puzzled look on your face. That’s okay. Tomorrow’s episode will dive further into curation and I believe your look of puzzlement will turn into your very own light bulb moment. Thank you for joining me for another episode in the 30 part series of Social media and the Blockchain.

Album art for Social Media and the Blockchain
Album art for Social Media and the Blockchain

Explaining Web 3.0 Starts With A Meme

You know what that sound means? It’s time for Social Media and the Blockchain with me, Jennifer Navarrete. The goal of this show is to demystify your use of the blockchain, simplify the onboarding process, and encourage you to learn more about Web 3.0.

Today, my focus is on that first part. demystifying the blockchain. You may think the blockchain is a difficult and complex topic to discuss and it can be, but remember that all we are here to do is focus in one idea per day. We’re going to baby step our way to understanding. Each show will build upon the previous so that by the time we are done with this 30 day series you will have a confident understanding of social media and the blockchain. So let’s get started.


Today I am going to share something I believe will help set the foundation for everything else and it all starts with a meme. A meme? Yes, a meme. It gave a quick comparison of Web 1. 0, Web 2.0, and Web 3.0 And it went like this:

| Web 1.0 | Companies make the content | Companies make the money

| Web 2.0 | Users make the content | Companies make the money

| Web 3.0 | Users make the content | Users make the money

Users make the content and users make the money? Hmm…What exactly does that mean?

Well we’ll dive further into that this week beginning with episode 3. Thank you for joining me for another episode of Social media and the Blockchain. 

Album art for Social Media and the Blockchain
Album art for Social Media and the Blockchain

Introduction to Social Media and the Blockchain

It’s November 1st and you know what that means. It’s time for National Podcast Post Month. I am your host Jennifer Navarrete founder of National Podcast Post Month or as we like to call it NaPodPoMo and I’d like to welcome you to the 30 day podcasting challenge which begins today and ends on November 30th. This is the 14th year of NaPodPoMo and for the first time ever NaPodPoMo is on the Blockchain. That’s right we are diving into #Value4value model of Podcasting 2.0 on Web 3.0.


If you have no idea what that means neither did I until a few months ago. So, if this sounds like Klingon to you I encourage you to subscribe to the show. So what can you expect this month from Social Media and the Blockchain? It is my goal to demystify the blockchain, simplify the onboarding process, and encourage you to dip your toe into the Web 3.0 stream. I think you just might find the water is more than fine.


If you’ve ever wanted to jump into podcasting then I encourage you to visit www.NaPodPoMo.org to learn how you can join a global community of new and experienced podcasters who are part of this 30-day podcast challenge.


Social Media Post Longevity

I was scrolling along on Twitter in the wee hours of the morning (like ya do) when I came upon a tweet referencing this infographic by Kenny Song @kenny.kenray about the longevity of posts on various social media platforms. I was intrigued by the data listed for each platform. I began to think about whether I agreed with his results or not. So, I figured I would conduct an informal test by creating a post about this infographic and asking folks to comment/reply when they see the post. Is it within the time frame listed or beyond?

This blog post is part of the informal test. As you can see in the infographic, a blog post has a one-year lifespan. So, my question to you dear reader is,

“Are you seeing this blog post during the one-year timeframe or after?”

One year starts at 3:30 am Central on Wednesday, August 18, 2021. In either case, please comment below the date when you are reading this. 

How will I measure the results?

Results will come from a combination of post stats from this website as well as comments listed below. Since we won’t know the results for at least a year, but more likely two years, which would give a year-to-year comparison. So, I thank you for participating in this informal test. Cheers!

Social Media Day with Social Media Breakfast San Antonio

graphic of Social Media Day 2021 The State of Social Media in San Antonio with speakers Melissa Vela-Williamson and Nan PalmeroIt’s Social Media Day!

What is the state of social media in San Antonio? On Social Media Day we will speak with local business pros about how they are using social media six months into 2021. We will hear from local business professionals Nan Palmero and Melissa Vela-Williamson who have seen business success through their creative and effective use of social media.


  • What’s working now?
  • What’s new?
  • What has gone by the wayside?

The Social Media Summer Series will also touch on the latest buzzworth social media platforms:

  • YouTube Shorts/IG Reels/TikTok
  • Clubhouse/Twitter Spaces/Spotify Greenroom

All to answer the question of where business should consider investing their time and resources in social media moving forward.


desktop with an iPad showing a calendar view, notepad and pen next to iPad with an Apple keyboard above both the iPad and the notepad

Social Audio Presentation to Educating For Success

Social audio has become a popular method of building community, brand, and is driving business sales. In this presentation, Jennifer Navarrete will share what social audio is, why entrepreneurs and business owners should pay attention, and what is on the horizon for platforms like Clubhouse, Twitter, and Facebook. This presentation is for members of the Educating For Success community.

San Antonio to New Orleans #SMPBT


Rhea Perry, Founder of Educating for Success

Today was the start of my journey. But before I could log one mile of the 1, 929 miles, I had to talk to the woman who is the founder and visionary behind Educating For Success.  For the last 13 years Rhea Perry has used her online community and annual events to help homeschooling families and others learn how to build their own businesses to gain their financial freedom.

Rhea talks about her upcoming home business conference in Huntsville, AL happening the weekend of August 9-11, 2013. The topics being discussed range from Internet Entrepreneurs to Real Estate Investing to Entrepreneurial Farming and more. You can probably guess that I will be sharing my knowledge about the practical application of social media for entrepreneurs, non-profits and small business.

Find out more information about the conference by visiting bit.ly/educationforsuccess



Travel Notes

My connectivity use has changed in the last two years since I conducted a Social Media Powered Business Trip. Two years ago I decided to go completely web based with my communications. I got rid of the cell phone plan and went with Skype and a wifi-hotspot. What started out as an experiment has become the only way I do business and stay connected with clients, friends and family.

For the most part it works out well and I love being connected without having to deal with cell companies who I feel overcharge for their services.  However, there are times when the hotspot is unable to deliver a strong signal and today was one of those days. In all fairness, in the past I have also experienced the same type of interrupted service from the traditional mobile carriers. When I look at an overview I feel I am still winning the connectivity battle. Overall, I was able to work with clients while traveling from San Antonio to New Orleans and count today as a #smpbt success.